Demand Generation Manger

Posted 12 Days Ago
Be an Early Applicant
London, Greater London, England
Senior level
Software • Analytics
The Role
As a Demand Generation Manager, you will develop and execute strategies to drive demand, oversee targeted campaigns, manage lead generation and sales alignment, and utilize marketing technologies. The role involves collaboration with sales teams and mentoring other team members while ensuring effective campaign optimization and lead management.
Summary Generated by Built In

Company Description

BlueOptima provides data-driven solutions that enable organisations to optimise software development efficiency. As we continue to scale, we’re seeking a Demand Generation Manger to drive impactful marketing initiatives and collaborate closely with our Sales Development Representatives (SDRs) and outbound functions.
We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 110 individuals from more than 20 different countries.

Location: London
Department: Marketing

Job Description

As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives. You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role.
Key Responsibilities:
Strategy Execution and Development:

  • Develop and refine demand generation strategies with input from leadership and peers.
  • Execute campaigns across multiple channels, leveraging analytics to inform optimisation.

Campaign Oversight:

  • Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals.
  • Collaborate on content development, digital advertising, and event marketing to drive engagement.

Collaboration and Enablement:

  • Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops.
  • Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives.

Lead Management:

  • Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing.
  • Regularly analyse funnel metrics and recommend strategies for improvement.

Technology Utilization:

  • Actively manage marketing tools and platforms, identifying areas for better utilisation.
  • Provide recommendations for MarTech stack enhancements.

Leadership and Mentorship:

  • Guide team members on project execution and skills development.
  • Act as a role model for collaboration, accountability, and continuous improvement.

Qualifications

  • Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context.
  • Strong understanding of lead generation, marketing funnels, and sales alignment.
  • Proficiency with marketing technologies (e.g., CRM, marketing automation tools).
  • Proven ability to analyse and optimise campaign performance using data-driven insights.
  • Skilled communicator with the ability to collaborate across teams and functions.

Growth Opportunities:

  • Expand expertise across the full scope of demand generation, building toward managing the entire function.
  • Play a key role in scaling BlueOptima’s marketing efforts and contributing to company growth.

Additional Information

Why join our team?
Culture and Growth:

  • Global team with a creative, innovative and welcoming mindset.
  • Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
  • Freedom to create your own success story in a high performance environment.
  • Training programs and Personal Development Plans for each employee

Benefits: 

  • 32 days of holidays (including bank holidays)
  • Work from Home Equipment allowance
  • Flexible Work from Home - 2 days remote a week 
  • Flexible Work from Long Distance - 4 weeks a year 
  • 12 Weeks Paid Maternity and Paternity Leave 
  • Pet friendly office 
  • Sponsored Learning Opportunities
  • Cycle2work scheme
  • Team Socials
  • Annual Leave purchase (up to 5 extra days)

Salary : £50-£60K Annual [Based on Experience]

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!

The Company
Phoenix, Arizona
112 Employees
On-site Workplace
Year Founded: 2006

What We Do

BlueOptima's analytics platform empowers software developers and their companies to create better software in the most time and cost-efficient way.

The first solution of its kind, BlueOptima provides insight based on the world’s only objective software developer productivity metrics: Actual Coding Effort. It’s a breakthrough for software development.

BlueOptima's SaaS platform facilitates analysis of productivity, together with quality, in enterprise software development, in terms of individuals, teams, tasks, projects, divisions, and outsourced suppliers. Understanding variations in performance across an enterprise empowers managers to optimize efficiency. BlueOptima is proven to identify savings of up to 20% of software budgets.

BlueOptima’s further offerings around benchmarking and recruiting allow organizations to cost-optimize as early as possible in software initiatives

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