Data Insights and Measurement Director

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Data Insights and Measurement Director to work on a permanent basis from our office in London, NW1.

Role Purpose 

An exciting opportunity has opened to find an ambitious, proactive, enthusiastic and experienced Director to join our Reporting and Analytics team at Carat EMEA HQ (hub) and lead our team in a rapidly evolving Microsoft data insights and measurement journey.

Reporting into the Head of Data and Analytics Strategy, this is a key role sitting within the Microsoft account in the UK and will oversee the development of data-based insight on our key campaigns as well as the measurement journey from an EMEA perspective to align to the Global vision and ways of working.

This is a leadership and strategic role more than a technical engineering role, though a strong understanding of the data environment is key, across 1P to 3P data, tech, pipes and signals.

Key Responsibilities

Leadership and Collaboration; Learning and Measurement

• International collaboration, notably the key US Carat stakeholders to ensure that we are always aligned to the Global vision and ways of working whilst positively impacting and influencing key measurement workstreams. Proactively look to push the boundaries of measurement and capabilities to deliver the best solutions.
• Lead coordinator for all things measurement, ensuring all work is provided to our local and global teams and stakeholders in an accurate and timely manner across multiple simultaneous workstreams.

• Works with Specialist teams internally to understand campaign performance data and develop insights that considers all data across all available sources (market, audience, campaign etc.,) delivering insight that will deliver tangible impact against our clients business challenges.

Data-led Insights Reporting Delivery and Presentation:

• Lead on quality, data-led insight, within the team’s production of bi-weekly performance reports, EOCs, QBRs, ensuring delivery of actionable insights, optimisation for future campaigns and planning.
• Able to talk to the full range of data measurement outputs and methodologies (BLS, platform data, 1P data implications etc) and link to a wider strategic landscape considering broad nuances, limitations and implications.
• Provides comprehensive views of optimisation opportunities and performance trends. Understands optimisation levers and which can be pulled within each platform to guide the Analytics’ team’s recommendations.
• Presents back all reporting to the clients with clarity.
• Delivers insights and learnings that both the internal team and external clients require. Assess and recommend the best way to set up an upcoming campaign/initiative to test for that.
• Influences how to design measurement e.g., brand lift studies, the campaign trafficking to test for variables that the clients/internal teams will want insight on.
• Defines what is the best way to measure success –the KPIs, the source of truth, the caveats that need to be set ahead of time etc.,
• Understanding of how different platforms and related reporting works and be able to communicate internally and present to clients.

Skills/Qualifications 

• Previous experience within media Data Science roles. [in complex organisations]
• Excellent verbal and written communication skills.
• Experience of:
  • Working with and managing multiple senior stakeholders (both clients and internal).
  • Working across a global or multi-market client is preferred but not a necessity.
  • Managing data and reporting end-to-end, from client briefs through to delivery and presenting of end-of-campaign reporting.
• Comprehensive knowledge and understanding of key data and tech partners.
• Understanding of multiple media channels and the media landscape highly regarded.
• Performance focused with experience in articulating data-based rationale behind media choices and optimisation recommendations that shape the direction of planning founded in data.

What we offer

• This is a permanent role 
• The team is based from the London office twice a week on a hybrid working basis
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. 

Inclusion and Diversity

At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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