Customer Marketing Content Lead - Virgin Money Product

We're looking for a Marketing & Corporate Affairs Manager to join our Marketing & Corporate Affairs team on a permanent basis. In this role, you'll lead the planning, development and delivery of a wide range of marketing, communications and engagement activities that help strengthen our brand, build trust, enhance our reputation and engage key audiences both internally and externally. You’ll work across a variety of projects, including marketing campaigns, communication initiatives, events, stakeholder engagement activity and key business announcements, ensuring the right messages reach the right audiences through the most effective channels.  

You will be responsible for shaping and delivering high-quality marketing and communication outputs, using audience insights and data to inform decisions, drive engagement and achieve business objectives. Working closely with stakeholders across the organisation and external partners, you'll create compelling content and campaigns while ensuring all activity aligns with brand, governance, compliance and accessibility standards. You'll also evaluate performance, identify opportunities for improvement and help deliver innovative approaches that enhance audience engagement and business outcomes. 

As a key member of the team, you'll collaborate with senior leaders, business stakeholders and specialist partners to deliver impactful initiatives, manage competing priorities and support the Society's response to emerging risks, issues and opportunities. You will play an important role in protecting and enhancing Nationwide's brand and reputation, while helping the business adapt to changing customer expectations, communication channels and market trends.  

To be successful, you'll bring experience in marketing, communications, public affairs, internal communications, event management or a related field, along with strong stakeholder management, planning and communication skills. You'll be comfortable translating insight into action, managing multiple projects simultaneously and working within a regulated environment to deliver high-quality outcomes for members, colleagues and wider stakeholders.  

We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll be located at our nearest regional office or hub. There will be a need to regularly connect with colleagues for collaboration and in some locations you’ll be expected to spend at least two days a week, or if part time you'll spend 40% of your working time, in the office. If your application is successful, your hiring manager will provide further details on how this works. 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

As a Marketing & Corporate Affairs Manager, you'll play a key role in shaping and delivering marketing, communications and engagement activity that helps strengthen Nationwide's brand, reputation and relationships with key audiences. Working across a broad range of initiatives, you'll be responsible for developing and delivering integrated marketing and communication plans that support business objectives, drive engagement and ensure consistent, impactful messaging across multiple channels. 

You'll work closely with stakeholders from across the Society, including senior leaders, business teams and external partners, to plan and deliver campaigns, communications, events and engagement activity. From initial concept and planning through to execution and evaluation, you'll help ensure activity is delivered effectively, on time and in line with business priorities. 

A key focus of the role will be creating compelling and audience-focused communications that inform, engage and influence colleagues, members and external stakeholders. You'll be responsible for developing high-quality content, managing communication channels and ensuring all activity aligns with brand standards, governance requirements and regulatory expectations. 

You'll use insight, performance data and audience feedback to measure the effectiveness of campaigns and communication activity, identifying opportunities to optimise performance and enhance engagement. Working collaboratively across Marketing, Digital, Risk, Legal and business teams, you'll help ensure communications are customer-focused, compliant and deliver meaningful outcomes. 

You'll also play an important role in supporting the continuous improvement of marketing and communication practices, identifying opportunities to enhance processes, strengthen stakeholder engagement and improve the effectiveness of delivery. Through strong relationship management and a proactive approach, you'll help influence decision-making, manage competing priorities and support the successful delivery of strategic initiatives. 

As a trusted marketing and communications professional, you'll bring excellent stakeholder management, planning and communication skills, along with the ability to balance strategic thinking with hands-on delivery. Through your work, you'll help enhance Nationwide's reputation, strengthen audience engagement and support the Society's purpose of delivering good outcomes for members. 

About you

To be successful in this role, you will need:

• Proven experience leading CRM, customer engagement or customer value management programmes at scale. 
• Strong understanding of customer data, segmentation and personalisation, with evidence of using insight to improve customer engagement and commercial outcomes. 
• Experience developing and delivering multi-channel customer communications programmes in a regulated environment. 
• Demonstrable ability to influence stakeholders and coordinate delivery across multiple teams, functions and external partners. 
• Track record of using performance measurement, testing and optimisation to improve customer engagement and campaign effectiveness. 

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident 

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. 

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support. 

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Manager.