Leads customer insights and affiliate marketing strategy by analyzing complex datasets, translating findings into commercial recommendations, and advising customers and senior stakeholders. Develops attribution, measurement, and full-funnel growth strategies; supports pitches, retention, and growth initiatives. Mentors team members, delivers training, informs product and reporting improvements, and partners with commercial and managed services teams.
Purpose of Position
As a Customer Insights & Strategy Lead, you will act as a trusted strategic advisor, helping customers solve complex business challenges through data-driven insight, analysis, and consultancy. By combining Awin's unique data assets with channel expertise, you will drive customer growth, retention, and long-term partnership value.
Key Tasks
Strategic Insight Delivery
- Deliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.
- Translate complex data into compelling narratives that support executive decision-making.
- Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.
- Track the impact of recommendations and identify opportunities to maximise implementation and results.
Customer Consultancy
- Act as a trusted strategic advisor to assigned customers and internal stakeholders.
- Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.
- Support high-priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.
- Expand customer understanding of the affiliate channel through insight-led consultation.
Commercial & Business Support
- Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.
- Provide market, sector, and competitor insights that strengthen commercial proposals.
- Serve as the "expert in the room" for data, analytics, and affiliate strategy conversations.
Capability Development
- Provide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.
- Support the delivery of training and capability programmes across Managed Services.
- Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.
Product & Service Evolution
- Identify recurring customer challenges and insight gaps to inform product and reporting development.
- Gather and communicate customer feedback to Product, Reporting, and Leadership teams.
- Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.
Key Responsibilities
- 5 or more years of online marketing professional experience
- At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.
- Experience in mentoring junior team members
- Advanced analytical and problem-solving skills with experience interpreting large and complex datasets.
- Ability to convert data into actionable commercial recommendations.
- Excellent stakeholder management and presentation skills.
- Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.
- Ability to manage multiple priorities in a fast-paced environment.
- Knowledge of attribution, incrementality, measurement, and marketing effectiveness
- Experience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.
- Experience supporting commercial pitches, proposals, or strategic growth initiatives.
Our Offer
- Flexi-Week: We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.
- Flexi-office: We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.
- Work Expense Contribution & Remote Working Furniture: You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.
- Health and Wellbeing: With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.
- Development: We’ve built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.
- Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer recognition programme.
We are hiring in multiple countries for this role. Additional benefits, including health and wellbeing offerings, will be discussed during the initial interview.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Awin is part of the Axel Springer group. Learn more at axelspringer.com/en/, and explore the Axel Springer Essentials here: axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
Awin London, England Office
2 Thomas More Square, Wapping, , , England, United Kingdom, London, United Kingdom, E1W 1YN
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