Customer Data Lead (8 Months)

Position Summary

Why join our team?
Develop an innovative channel partner marketing program, overseeing European strategy and local market framework. Work with extremely inquisitive people, as well as a group of down-to-earth leaders! Work with diverse collaborators, strive to do the right thing, the right way and continuous improvement using our always evolving manifesto!

Role and Responsibilities

Your key responsibilities

Ownership

• Ownership of Data & Platforms across Europe. Platforms include data cleanroom and other customer activation platforms. Which have been identified as a strategic investment area and is a critically important system used by major European markets.

• Be responsible for the roadmap and architecture of the platform, to ensure it meets todays and future business needs. Key focus for 2025 is to transform our digital capability with the power of AI, automation and machine learning

• Lead the delivery of projects that introduce new platforms/capability and enhance existing platforms that deliver business return on investment.

• Lead the supplier relationship (key supplier that provides application and hardware support), consultancy agencies and HQ technical delivery teams. Ensuring all SLAs (e.g. availability, system performance) are met and improved upon.

Strategy

• To define and deliver data & platform strategy to increase sales through data-collaboration with third parties

Architecture

• To define the platform roadmap to consolidate and integrate all the data-collaboration platforms.

• Data Architecture to highlight new data points into data cleanroom platforms, and to activate new campaigns/services using this new data

Delivery

• New capabilities: To procure and implement new data cleanroom platforms

• Enhancements to existing capability: Turn on new platform features and bring together/exploit new customer data so subs can deliver new campaigns/services

• Integration: Integrate new channels and partners with existing partner and Samsung Platforms

• Support and Maintenance: To ensure smooth running of existing data cleanroom platforms (handle, enhance, support)

• Pilot/Innovation – partner with one or two subsidiary to trial new functionality, before rolling out to the wider European market. Looking at new and emerging technologies in order to improve the customer journey e.g. Integrate new media or third party platform with Samsung cleanrooms.

• Analytics & insights: partner with cleanroom provider and analytics platforms to provide return on investment, ROAS, impressions, OR, etc across partner projects.

Supplier / Project Management

• SLA management - To lead and handle the suppliers and HQ teams to deliver against and improve the Service Level Agreements for the data cleanroom.

• Work within a complex, multi-vendor framework, including the European Digital/CDM teams, external partners and specialist delivery partners and agencies

• In addition, we require experience with partnership relationships (retailer / telco)

• Virtual team management of size over 20+ staff

• Strategic alignment - Management of relationships with third party suppliers to ensure both technology and agencies are optimised for long term goals.

• GDPR, e-privacy and compliance: To ensure awareness and compliance of self and team with the rules and requirements of relevant legal/regulatory/risk management frameworks

• Engage and co-ordinate with multiple parts of the organisation (Marketing, Customer Service, Content & Services, Product Divisions, eCommerce, etc) and partner agencies to help define high value propositions Samsung can take to market.

Budget Management

• Forecast spend and drive efficiencies

• Raise Statement of Work and work with legal for approval

Stakeholder Management

• Work closely with the European Digital Directors and their teams to capture requirements to enhance data cleanroom platform, providing EO and Subs new capability to drive sales and customer retention

• Work with the subs (Directors, Heads of) to determine overall business priorities and develop cases. To coordinate Europe office wide prioritisation and sequences the requirements backlog according to business value or return on investment

• Be the primary contact point for subsidiaries in Europe and HQ for the European data cleanroom capabilities.

What we need for this role

• Leadership - Experience of leading people to deliver projects through teams (direct and virtual), working at a regional level and effectively communicating value propositions with global and local collaborators

• Strong technical background, leading technical teams

• Track record in delivering data cleanrooms, analytics platforms & customer activation platforms.

• Presented frequently to senior management (President/senior audience) to gain widespread support for organisational change initiatives to seek investment that delivers growth

• Technology - Experience and knowledge of Data clean rooms (Decentriq, Infosum, Liveramp, etc), Enterprise Marketing Platforms (Adobe Marketing Cloud, Salesforce marketing cloud) & Analytics platforms (e.g. Tableau, Looker, Qlik).

• Data – Experience with data manipulation & providing insights for media & CRM activations.

• Strong Senior Stakeholder management experience, gained in complex, matrix and European/Global environment

• Strong agency / team management skills; comfortable leading teams, providing creative feedback, driving performance.

• Ability to involve people across the organisation, sell ideas and solve conflicts in a productive manner.

• Demonstrated business results from delivering on-time and handling to large marketing budgets

• Ability to work within a fast paced, high pressure environment

• Ability to deliver through others and work without a ‘power base’

• Big brand experience

• Experience in data monetization

• Fluent in other European languages

• Worked with / exposure to Far East / Asian based organisations (desired)

• AGILE certified/qualified or similar new project management methodology

• Marketing platform/datacleanroom/analytical platform experience

What does success look like?

This role requires deep expertise in channel partner marketing, digital media strategies, and CRM integration. The ideal candidate will develop strategy and lead joint marketing initiatives, build strong external relationships, and contribute to overall business growth.

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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