Cross Channel Account Director

2650-  Cross Channel Account Director - GCS

Role Summary and Impact

We are the WPP Media GCS (Global Client Solutions) MMD (Media Management & Delivery) team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: AkzoNobel, Mastercard, PlayStation, the Coca-Cola Company, and many more.

The Cross Channel Account Director is a key leadership role responsible for the day-to-day management and execution of biddable media (Search, Social, and Programmatic) within the newly formed European HME Hub. Reporting directly to the Cross Channel Associate Director, you will turn the regional blueprint into operational reality. You will lead the day-to-day client relationships, supervise the activation team, and ensure that campaign delivery is flawless, on time, and continuously optimized to drive real business outcomes.

Skills and Experience

Hub Delivery & Campaign Excellence

• Operationalize the European HME Hub model, implementing and maintaining the day-to-day workflows, campaign hygiene, and quality assurance processes across markets.
• Enforce and execute activation best practices across Search, Social, and Programmatic, ensuring that campaign setups, optimizations, and testing roadmaps are carried out to the highest standards.
• Work closely with internal Data Strategy, Analytics, and Planning teams to execute seamless, high-performing cross-channel campaigns.
• Identify operational bottlenecks and deploy workflow efficiencies, utilizing automation tools to streamline day-to-day tasks across EMEA workstreams.

Market Collaboration & Client Management

• Act as the primary, day-to-day contact for European local market stakeholders, answering queries, resolving operational challenges, and acting as a trusted activation partner.
• Translate high-level client business objectives into detailed, actionable cross-channel media plans.
• Manage day-to-day client communications, delivering regular performance updates and showing how tactical optimizations are moving the needle on client KPIs.
• Support the Associate Director in driving account maturity across Europe by implementing advanced targeting, optimization, and testing frameworks in local markets.

Team & Partner Management

• Directly manage, mentor, and support a team of hands-on cross-channel Managers and Executives, supporting their day-to-day workloads and career development.
• Coordinate daily workflows with our offshore activation hub in India, ensuring task briefs are clear, deadlines are met, and output remains consistently excellent.
• Maintain active communication with media vendors and platform partners to keep the hub at the forefront of new product betas and optimization opportunities.
• Own the day-to-day financial health of the accounts, overseeing accurate forecasting sheets, billing reconciliation, and scope management.

Skills and Experience

• An Activation Expert & Practitioner: You have deep, current hands-on and supervisory knowledge of addressable channels, allowing you to easily troubleshoot campaign setups and translate technical platform details into clear client-facing updates.
• Proven Media Agency Experience: Solid experience in media activation, with a proven track record of running complex, multi-market brand and performance campaigns.
• Platform Proficiency: Practical, expert-level understanding of major biddable and programmatic platforms:
• Expert knowledge of Google Ads, DV360, YouTube, and Meta.
• Strong understanding of measurement technology, tracking, and attribution tools.
• Collaborative Coordinator: Proven ability to navigate a matrixed agency environment and work collaboratively across multi-functional internal teams, local markets, and client stakeholders.
• Detail-Oriented & Organized: Exceptional project management skills, with the ability to manage multiple overlapping campaign timelines and financial workflows.
• Strong Communicator: Skilled in creating clear client presentations, explaining complex optimization strategies simply, and maintaining strong relationships across all levels of the team.

Required Education and Experience

• Proven experience in media activation at Account Manager level or above, delivering excellence across brand and performance campaigns.
• Experience with running campaigns across multiple countries / languages.
• Experience working with large brands in a complex structure within an agency environment.
• Experience in managing day-to-day vendor relationships.
• Experience working directly with an offshore hub in India.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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