Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.
We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.
What you’ll do & Who you are
At Marktplaats, we are passionate about innovation, customer-centricity, and data-driven decision-making. Join us and help shape the future of our CRM efforts!
We are looking for a dynamic and experienced CRM Specialist to join our Marketing team. Reporting to the Head of CRM, you will help implement and improve CRM strategies that grow user engagement, retention, and revenue across both B2C and B2B segments. You will execute campaigns, using data for insights, and collaborating with multiple teams to deliver impactful results. The role is a hybrid, so we would like to join us in the office 2-3 days per week.
What you'll do:
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Campaign Management:
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Develop and improve CRM campaigns across email and push notifications and other channels.
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Manage end-to-end campaign workflows, from brainstorming and segmentation to execution and performance analysis.
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Data-Driven Insights:
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Analyze customer data to identify trends, opportunities, and areas for improvement.
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Collaborate with the business, the Data & Analytics team and Martech to refine targeting and personalization strategies.
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Be hands-on in managing data to ensure accurate segmentation and impactful campaign execution.
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Customer Lifecycle Management:
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Implement lifecycle programs to improve engagement, reduce churn, and increase customer lifetime value.
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Develop retention strategies and win-back campaigns tailored to different customer segments.
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Collaboration:
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Partner with the Martech team to improve CRM tools, including Adobe Campaign Manager.
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Work with our external agency partners in the realization of CRM campaigns and Precision Marketing flows
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Work with the Paid Marketing, Product, and Customer Support teams to ensure alignment across channels and touchpoints.
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Innovation & Optimization:
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Stay updated on CRM trends and tools to bring fresh ideas and innovations.
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Test and improve messaging, timing, and channel performance to maximize impact.
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Who you are:
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Bachelor’s degree in Marketing, Business, or a related field.
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3+ years of experience in CRM, customer engagement, or email marketing.
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Hands-on experience with CRM platforms (Adobe Campaign Manager preferred).
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Strong analytical skills and familiarity with tools Looker, Knocker, or Braze.
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Excellent project management skills with a focus on execution.
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Experience collaborating with multiple teams.
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Strong communication and stakeholder management skills.
You already live in the Netherlands and are entitled to work here.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary 💸
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Participation in our Short Term Incentive plan (annual bonus) 🏆
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
