What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!
Are you looking for a job that combines your love for pizza with a thriving career opportunity? Look no further than Papa Johns!
We're seeking a CRM Executive to join our iconic brand and help us continue delivering outstanding pizza to our customers. At Papa Johns, we believe that our team members are our secret ingredient, and we're dedicated to providing you with a career that will help you grow and succeed.
Job Summary
The successful applicant is responsible for profitable incremental sales growth for our franchisees through executing and optimising a suite of CRM initiatives across multiple channels throughout the guest journey.
The CRM Executive is responsible for development, execution, and continuous refinement of personalised lifecycle and marketing campaigns across Email, Push Notifications, Web/App Messaging, In-App Messaging and SMS channels in Braze. They will also play a key role in supporting the CRM Manager with growing consumer loyalty and increasing customers’ lifetime value to the business through execution of the CRM Roadmap.
Duties & Responsibilities
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Campaign planning and implementation of the CRM and Loyalty roadmap to increase customer engagement, boost retention and maximise sales.
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Collaborate with cross-functional teams in the deployment of multi-channel marketing activities that drive incremental sales growth and long term loyalty
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Build omnichannel campaigns in-platform (Braze is desirable).
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Ensure all campaigns have clear objectives/KPIs and develops campaign strategy that is focused on delivering against this
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Ongoing optimisation of all CRM activities to increase engagement and enhance customer retention/reactivation.
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Works with the CRM Manager to develop and execute appropriate audience segmentation and targeting, maximising relevancy and opportunities to drive engagement and sales conversion.
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Has direct responsibility for copywriting, asset management and creating basic dynamic content logic & HTML (desirable).
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Works with key stakeholders and delivery partners to manage creative development, sign-off and execution of all campaign assets at a high standard, on time, and on budget.
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Support the delivery of the brand strategy by maximising opportunities within the guest journey to articulate our brand stories and drive engagement, maintaining consistency with brand guidelines.
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Champions a rigorous test & learn measurement approach within all campaigns, analysing the direct impact of campaigns to inform future activity and drive performance optimisation.
Competencies
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Day-to-day responsibility for developing campaigns and CRM initiatives that address specific issues and opportunities to meet well-defined objectives.
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Can confidently coordinate cross-functional teams in the deployment of all areas of CRM in order to deliver business and consumer objectives.
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Energises internal and external teams across the comms mix with briefs that are insightful and engaging.
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Develops a great working relationship with our agency partners and constructively challenges them to enhance creative outcomes.
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Builds trust and influence with internal stakeholders at all levels through structured, data-driven insights and solutions.
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Strong ability to apply knowledge of CRM levers to drive positive outcomes for stakeholders. Consistently applying good business judgement in varying contexts.
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Identifies when we need to course correct and acts swiftly to align key stakeholders before implementing reactive approach.
Functional Skills
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Strong organisational and programme management skills, able to prioritise effectively and manage stakeholders accordingly to deliver campaigns and projects to tight deadlines
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Analytical and commercial mindset - you’ll be confident at interpreting complex data and drawing out channel insights for business growth, optimisation and decision-making
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Strong communication skills, including oral and written, and the ability to create long term interpersonal relationships, both internally and externally.
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Proven track record of delivering high volumes of work to a high standard with tight deadlines in a fast paced environment.
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Team player and willing to roll up sleeves to be hands-on and get the job done.
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A confident contributor to strategy and other discussions to ensure the best outcomes.
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Flexible to adapt to changes within the role based on strategy deployment, company focus and key learnings.
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Self-starter with high energy, effective problem solving skills and a ‘get it done’ attitude.
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Experience delivering against set KPIs with clearly measurable output and direct impact to business results
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Natural collaborator with the ability to knowledge-share effectively with cross-functional teams and external stakeholders as appropriate
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Proficient at creative development to hone the manifestation of the brand to best suit the needs and wants of our target audience segments
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Creative thinker with a passion for innovation and staying abreast of industry trends.
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Proficiency in Word, Excel, and PowerPoint
Education, Experience and Certifications
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Bachelor's degree in Marketing or a related field.
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Proven experience in Marketing, preferably within the QSR industry or a related fast-paced consumer-facing sector.
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Strong understanding of marketing & CRM strategy, channel best practices and customer behaviour in the UK market.
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Experience with CRM marketing campaigns, planning and execution across multiple channels
Nice to have
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Experience in managing franchise relationships and supporting franchisees in brand implementation is desirable
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Experience within a business with online ordering and fulfilment channels, as well as ‘bricks & mortar’ is desirable
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Knowledge of GDPR principles and guidelines desirable
Additional information
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Travel within the UK and the occasional overseas trip may be required.
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Hybrid role - Required to be in the Milton Keynes office approx. 2-3 days per week.
At Papa Johns you'll enjoy a competitive salary, contributory pension, dental cover, monthly Papa Johns vouchers, and a bonus scheme. Additionally, you'll have access to an employee discount programme that includes shopping, gym memberships, holidays, and much more!
Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.
