CRM Executive

Hybrid working: 2 days in the office per week Tues – Thurs

The Role

Reporting to the CRM Manager you will take full ownership of the execution process for all CRM campaigns for LiveScore Bet across the Netherlands, Nigeria and Bulgaria (Dec 2024 expected launch). You will be tasked with helping to plan, create, manage and deploy all planned and reactive campaigns to the highest standard. This will include writing copy and managing the translation process (where applicable), applying personalisation, segmentation and dynamic content. You will be naturally analytical, ensuring a high level of targeting, testing and analysis across all campaigns.

We are currently experiencing an accelerated period of growth as a business and therefore this role will be very fast paced, yet rewarding and challenging. If this is something that drives you, read on.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Help to plan, create and optimise multi-channel campaigns that drive retention and commercial uplift
• Produce high quality campaigns that are customer centric and innovative
• Help with weekly campaign reporting and commercial analysis – You’ll work with the team to provide recommendations and key takeaways.
• Work closely with the rest of the CRM team to continually develop and optimise our campaigns and journeys, applying a ‘test and learn’ methodology
• Work in conjunction with the Insights team to deep dive into behaviour vs value, which will help to define our targeting and segmentation
• Help to establish and develop best working practices and processes with account managers, customer support and risk teams
• Work closely with all operational teams (i.e. Customer Services and Sportsbook Operations), answering quickly and professionally all escalated support queries
• Execute a weekly and monthly CRM testing strategy to ensure all campaigns are fluid, make sense and are supported by the wider business functions
• To work on any other reasonable task required by your Manager

Skills, Knowledge and Experience

• Experience in email marketing/CRM paired with core understanding of marketing principles
• Experience using a CRM platform is a plus (Xtremepush a bonus)
• Knowledge/interest of sports (local and international) and/or casino products
• Extremely organised with a passion to drive optimisation through quantitative and qualitative insight
• Enthusiastic and naturally inquisitive
• Excellent with time management and ability to multitask
• Proficient using Microsoft Office (particularly Excel)
• HTML skills advantageous (ability to edit existing code)
• Self-starter that can take the initiative with the ability to build strong working relationships

What can we offer? 

• Company Performance bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised gym membership
• Ride to Work & Annual Travel Card loan scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Thursday drinks in the office and regular socials