CRM Director

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Are you a CRM leader who genuinely *loves* CRM? Someone who lives in the detail, thrives on solving hard problems, and gets a kick out of a challenge nobody else wants to touch?
We're looking for a CRM Director to own and drive our Northern Europe CRM Programme - a hands-on, strategic leader who can set the vision across multiple country programmes while staying close enough to the detail to make every campaign, journey, and data flow work brilliantly.
This is a pivotal, performance-led role focused on driving revenue through the CRM channel - sweating the customer database, uncovering every opportunity within it, and turning data into growth. You'll bring creativity, a can-do attitude, and real passion - and you'll build a high-performing team that shares it.
What You'll Do

• Own the Northern Europe CRM Programme - Take full ownership of CRM strategy and delivery across multiple markets, balancing a consistent regional vision with the local nuance each country needs.
• Revenue driving CRM Strategy - Develop and execute a roadmap that maximises revenue from the CRM channel, seeking out and unlocking every opportunity in the customer database - the right message to the right customer at the right time, in every country.
• Automated Personalisation - Lead the automation of cross-channel messaging across email, SMS, push, and on-site personalisation to create seamless, relevant experiences at scale.
• Mentor & Grow the Team - Lead, coach, and develop a team of CRM Executives, upskilling them, setting high standards, and building a genuinely data-driven, high-performing culture.
• Multi-Market Delivery - Coordinate and align CRM programmes across countries, sharing best practice, driving consistency where it matters, and localising where it counts.
• Data-Led, Revenue-Focused Decision Making - Define the CRM performance and revenue metrics that matter, interrogate the database to spot untapped opportunities, and turn insight into measurable commercial results.
• CDP & Tech Innovation - Be the internal expert on Bloomreach, embedding best practice in segmentation, automation, and personalisation.
• Stakeholder Collaboration - Partner with Marketing, Data, and Digital teams to align CRM with wider business objectives and keep everything customer-first.

What You'll Have:

• A genuine passion for CRM - You love this discipline, stay on top of what's new, and bring energy and creativity to everything you build.
• Experienced CRM Leader - Proven track record in a senior CRM role, ideally in a fast-paced, digital-first or e-commerce environment, managing programmes across multiple markets.
• Detail-Oriented & Creative - Equally comfortable setting strategy and rolling your sleeves up in the detail, with the creativity to make campaigns stand out.
• A Problem Solver with a Can-Do Attitude - You see obstacles as puzzles to crack, and you love the challenge of getting things done.
• Bloomreach Expertise - Extensive hands-on experience with Bloomreach (Exponea) or a similar CDP, and a deep understanding of how to maximise its potential.
• CDP & Data-Driven Approach - Strong background in Customer Data Platforms, data analysis, segmentation, and customer insight.
• Marketing Automation Specialist - Expertise in automated customer journeys, lifecycle marketing, and CRM campaign optimisation.
• Omni-Channel CRM Knowledge - Experience delivering cross-channel CRM strategies integrating email, SMS, push, and paid channels for maximum impact.
• Performance & Revenue Focus - A commercial mindset with a track record of driving revenue through CRM, spotting opportunities in the customer database, and treating CRM as a growth channel.
• Analytical Mindset - Proficiency in SQL, Power BI, and other reporting tools to extract insight and inform decisions.
• Strong Communicator & Leader - Able to influence stakeholders, present insight persuasively, and mentor a team to CRM excellence across markets.

Why Join Us?

• High-Impact, Regional Role- Lead a strategic transformation and own the CRM programme for an entire region.
• Drive Real Commercial Impact - Own CRM as a revenue channel and unlock the full value of the customer database across multiple markets.
• Build & Lead a Team - Mentor and develop a talented team of CRM Executives and help them excel.
• Work with Cutting-Edge Technology - Own and optimise Bloomreach (Exponea) to its fullest potential.
• Fast-Paced & Collaborative Environment - Work alongside talented people in a business that values innovation, data-driven decisions, and customer-centric thinking.

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Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]