CRM & Data Manager

We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.

This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.

Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.

We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.

Places where life happens. Where businesses grow. And where cities are defined.

LOCATION

London – Victoria Street (hybrid, 3 days in the office)

THE ROLE

To lead and scale the Marketing Technology capability within our CRM team, with accountability for Salesforce Marketing Cloud and Data Cloud, transforming marketing into a data-driven, always-on engagement model across our B2C audiences, providing personalised, highly engaging communications to our retail consumers. This is new, hands-on role with the scope to embed and grow the technical marketing CRM capabilities within Landsec’s Retail team. 

PRINCIPLE ACCOUNTABILITIES

• Own roadmap, configuration, and optimisation of Salesforce Marketing Cloud and Data Cloud, including integration with input data sources and output marketing platforms
• Work within our wider Landsec Consumer team to define customer journey frameworks to use within Salesforce Marketing Cloud
• Manage the technical relationship with Marketing Cloud and Data Cloud suppliers 
• Partner with Landsec Architecture & Data team todefine target MarTech architecture and integrations 
• Empower the wider Marketing teams and external content agencies to deliver better operational outputs
• Design and implement a unified B2C (and in future B2B) customer data model
• Enable and manage identity resolution and personalisation via Data Cloud necessary to support the consumer CRM and communication journey
• Partner with the wider Digital Marketing team and content agencies to deliver automated, trigger-based personalised campaigns 
• Standardise reusable templates, frameworks and best practices across CRM activity
• Lead on longer term transition from an agency-led operating model to a more efficient, in-house capability
• Establish robust campaign QA processes and governance frameworks
• Ensure full compliance with GDPR and consent management requirements
• Define CRM KPIs and lead the B2C CRM strategy to drive growth and performance
• Drive continuous, insight-led optimisation of campaigns and customer journeys
• Act as a key interface across Marketing, Data and Technology teams to algin strategy and execution

ESSENTIAL CRITERIA

• Experience with Salesforce Marketing Cloud
• Experience & understanding of Data Cloud and CDP concepts 
• Segmentation and journey design expertise 
• Stakeholder management experience 
• Knowledge of GDPR and data governance 

At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.

We strive to ensure all our information, and services are accessible to and usable by everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing [email protected]

To find out more about our approach, visit our Diversity and Inclusion page.