Leads social-first creative direction for Beautiful Destinations’ owned channels and client campaigns. Sets formats, hooks, visual standards, and editing expectations; directs creators and editors; analyzes platform performance signals; develops and evaluates vertical content experiments; builds creator networks; delivers AI-assisted formats; and presents creative concepts to clients. Requires extensive social content leadership, creator direction, client-facing experience, platform fluency, and international collaboration.
WE ARE BEAUTIFUL DESTINATIONS
Do you want to be part of a multi-award winning travel marketing company with one of the world's largest and most influential online travel communities?
Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action and conversion.
Behind our work is a community of 50M+ travelers and a network of 500+ world-class creators, filmmakers and storytellers across the globe.
Human creativity and authentic storytelling come first. Always. Technology is how we scale them.
See our World: [Instagram] | [TikTok] | [YouTube] | [Beautiful Hotels] | [Website]
THE ROLE
Beautiful Destinations is hiring a Creative Lead, Social — the person who decides what travel content looks like next!
You'll own social-first creative across two books of work: BD's own channels — the biggest travel audience on social media — and campaigns built for tourism boards, hotel groups, and travel brands.
You'll set the formats, the hooks, the visual language — the standard that 500+ creators shoot to, across BD's channels and our clients'. You'll read what the platform is telling you — saves, shares, watch-through — and turn that signal straight into creative decisions.
You'll work daily with creators, editors, and AI content pipelines. And the two sides of the job feed each other: the formats that prove out on BD's own channels become the exact work clients pay for.
WHAT YOU'LL DO:
- Set creative direction across owned channels and client campaigns — formats, hooks, visual language, edit standards
- Be the reference point for what good looks like — in all social-first content, full stop
- Lead creative on client work end to end — concepts, treatments, direction from brief through delivery
- Turn platform signals into creative decisions, every week — not quarterly reviews, real-time reads
- Invent, test, and retire vertical formats — with a written verdict on every experiment, win or lose
- Brief and direct creators — so their work hits the bar and still sounds like them
- Build the network of personality-led creators — the people, not just the content
- Ship AI-assisted format experiments, monthly — this role moves at that pace
- Set edit standards with the editor team — and review the flagship cuts yourself
- Present creative to clients — bring platform-native thinking straight into the pitch
WHAT YOU'LL BRING:
- 6+ years making and directing social-first content — with vertical work you can tie directly to performance, not just views
- A format or series you invented that others copied — proof you set trends, not just followed them
- Real fluency in platform behaviour — you read the signals, you don't guess at them
- Experience briefing and directing independent creators — and a creator network you built or grew yourself
- Client-facing creative experience — you can hold the room, not just make the work
- Deep fluency across the creator landscape — who's rising, who's overexposed, who's worth the call
- Daily use of AI tools — this is how the work gets made here
- Able to work fully remote — with working overlap across UK and Dubai teams, plus international travel opportunity for shoots
About
Beautiful Destinations is a multi-award-winning creative studio behind one of the world's largest travel communities, reaching 50 million people daily across social platforms. Named among FAST COMPANY'S most innovative companies, we partner with leading tourism brands to craft authentic visual content that inspires people to explore the world and drives measurable business results for our clients.
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