Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
Karla Otto is seeking a Coordinator to join the Creative & Social Media Strategy team in London.
This role is essential in supporting the team’s creative processes, operational efficiency, and successful execution of client projects. The ideal candidate will be a creative thinker who is on the pulse with latest trends within fashion, culture and luxury—with exposure to beauty and lifestyle—and who enjoys working collaboratively. They will be plugged into London culture, love communicating ideas visually and verbally, and have strong organisational skills with meticulous attention to detail.
The Coordinator will work closely with the Creative & Social Media Strategy team, managing daily administrative tasks to ensure smooth operations. They will assist with creative ideation, project organisation, talent casting and social media management. Additionally, they will conduct research, and support cross departmental projects, events, and reports. This is a diverse and fast-paced role that requires a proactive individual with a can-do attitude, ready to jump in and support other teams and ad hoc tasks when needed.
Key Responsibilities
Creative Strategy
Assist the Creative Strategy team in analysing client briefs and RFPs, identifying key objectives to develop effective creative solutions.
Contribute to brainstorming sessions with insights and ideas aligned with client goals and market trends.
Create client competitor and industry analyses to support strategic recommendations.
Conduct research and image sourcing for client presentations, proposals, and creative decks.
Organise and format digital assets for client presentations, proposals, and creative decks.
Assist with talent casting for campaigns and contribute to the development of creative concepts for influencer activations, digital strategies, and cultural initiatives.
Produce post-activation reports, highlighting key results and learnings, using our technology platform Lefty.
Stay up-to-date with cultural trends and events across fashion, culture, and lifestyle, identifying opportunities to incorporate these into creative strategies.
Provide support to teams across the agency’s international offices in a digital capacity, as needed.
Social Media Strategy
Support the Director of Strategy in executing Karla Otto’s internal social media strategy and
channel management.
Operational and Administrative Support
Oversee day-to-day administrative tasks to ensure the Creative Strategy team runs smoothly.
Prepare agendas, meeting notes, and follow-up actions to support efficient project management.
Engage with clients on day-to-day activities, ensuring clear and professional communication.
Track deliverables and timelines for client projects, ensuring all tasks are completed to a high standard.
Provide general administrative support, such as booking travel and organising internal resources
Organise and manage creative assets, research materials, and internal documents (e.g., maintain and update the Digital Drive to ensure resources are well-organised and easily accessible to the broader team).
Event Execution
Support the wider Karla Otto London team during events, as and when required.
Key Attributes
Agency or client-facing experience is a plus.
Highly organised and detail-oriented, with the ability to multitask and prioritise effectively across multiple clients in a fast-paced environment with strict deadlines.
A creative and independent thinker with a strong interest and knowledge of global trends in fashion, culture, lifestyle, and complementary industries such as music, design, and art.
Confident in contributing ideas and suggestions to the wider team, while also comfortable working independently.
Strong written and visual communication skills, with the ability to adapt tone and style to suit multiple clients.
Good research and analytical skills, with the ability to identify relevant insights for creative strategies.
Knowledge and interest in a diverse range of fashion, beauty, cultural, and lifestyle influencers,with a particular focus on the UK market.
Familiarity with cultural events in fashion, music, art, and design, especially within the UK.
Knowledge of social media platforms and their application in creative campaigns.
Proficient in Microsoft Office programmes (PowerPoint, Excel, Word), Google Suite, and Keynote -experience with design tools (Adobe Photoshop, InDesign) is a plus.
A team player who thrives in a dynamic, fast-paced environment.
Open-minded and eager to learn new skills and take on challenges.
Willingness to support senior team members with tasks, especially under tight deadlines.
Positive and proactive, with a commitment to delivering projects accurately and on time, even in challenging situations.
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression.
We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
