Content Strategist

📍London (UK) | 💰 £68,000 - £88,000 + Benefits | Hear from the team ✨

This is a 12 month fixed-term contract.

We’re hiring a Content Strategist to join the team here at Monzo. We’re looking for someone who can develop holistic, cross-channel content strategies, with experience shaping content across web, app and other customer communication channels.

We know making sense of money isn’t always easy, and content plays a critical role in our mission to make money work for everyone. We create meaningful content across the right touchpoints to help customers navigate their financial lives. Our job is to connect products to real-life use cases and choose the right channels to bring success stories to life.

A key focus of this role will be defining content strategies for new product and feature launches, helping us reach new audiences, and expand into new markets. You’ll also use content to deepen product adoption, strengthen customer engagement, and build long-term brand salience and advocacy.

🔑 You’ll play a key role by…

Working closely with the Web Content Strategy Lead, Content Editorial Lead and Integrated Marketing Managers to develop product or feature-specific content strategies – primarily for our website – but can adapt across other core channels.

Your strategies will balance Monzo’s overarching content approach with the needs of specific products, target audiences and business goals.

For example, you might help our Investments team create an educational content series around funds and risk appetite, or develop a content strategy to build demand for our Under 16s account. You’ll determine the right channels, formats and customer journeys to achieve the desired outcomes.

You’ll also lead the content strategy for new market launches, shaping website experiences including product and feature pages, information architecture and supporting editorial content.

Your role is to: 

• Define content strategies that drive both business and customer outcomes, supporting awareness, consideration, adoption and growth.
• Partner with Product Marketing, Product, Design and Editorial teams to bring those strategies to life.
• Champion web as a key channel for product launches and brand campaigns, while ensuring strategies can extend across other customer touchpoints where appropriate.

Some things you’ll do: 

• Partner with Product Marketing Managers to embed content into go-to-market and growth campaigns.
• Work with our Creative Studio team to brief and develop content across your channels.
• Review and advise on new product and feature pages.
• Map customer journeys, identify content gaps and develop plans to address them.
• Create content guidelines, playbooks and training resources to help teams self-serve and improve content quality.
• Continuously experiment, test and iterate to improve the impact of content across web, in-app and other channels.
• Put customer needs, behaviours and pain points at the centre of every strategy.
• Stay on top of industry trends, emerging channels and best practices to evolve our content discipline.
• Partner with our SEO Lead to incorporate organic and AI search insights into your strategies.

This is for you if: 

• You’re experienced in content strategy and/or content marketing. Financial services experience is a bonus.
• You’re a strong writer who can clearly articulate what great content looks like for different audiences.
• You enjoy user, audience and market research, and are confident leading this work to inform your strategies.
• You’ve developed evidence-based content strategies for the web and can demonstrate the impact they’ve had on customer and business outcomes.
• You care deeply about content quality and how it creates consistent, engaging customer experiences across the customer journey.
• You understand the role content plays across the product lifecycle, from launches through to adoption and growth.
• You’re able to embed yourself in cross-functional teams, quickly building context on new audiences, products and business priorities.
• You proactively spot opportunities to use content in creative and effective ways that drive better customer outcomes.

This isn’t for you if: 

• This would be your first content strategy role, we’re looking for someone who can hit the ground running.
• You only want to focus on one product area - we need someone who enjoys working across multiple products and solving a variety of customer problems.
• You’re not comfortable writing or editing. While this isn’t primarily a writing role, you’ll occasionally contribute to content creation and oversee content before it’s published.

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At Monzo, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply— even if you don’t have everything that's listed just yet. Drop us your application, we’d love to hear from you!

🙌What’s in it for you

💰 £68,000 - £88,000 + Benefits

📍 This role will be a hybrid between working from our London office and remotely

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, and at times that suit you and your team. 

📚 £1,000 learning budget each year to use on books, training courses and conferences.

🏡 We will set you up to work from home; all employees are given Macbooks

➕ Plus lots more! Read our full list of benefits.

🌈 Application journey key steps

• Recruiter Call with a member of the hiring team (30 minutes)
• Initial Call with the Hiring Manager (30 minutes)
• Take Home Task (5 day turnaround)
• Role Specific & Behavioural interviews (x2 45 minutes)

This process should take around 3-4 weeks – your schedule is really important to us, so we promise to be as flexible as possible! 

We have some guidelines on using Artificial Intelligence (AI) to ace an application and interview at Monzo. You can read them here.

You’ll hear from us throughout the application process, but if you’ve got any questions, please reach out to [email protected]. You can also use this email address to let us know if there’s anything we can do to make the process easier for you because of disability, neurodiversity or anything else.

We’ll only close this role once we have enough applications for the next stage. Please submit your application as soon as possible to make sure you don’t miss out.
#LI-JB1