POS-26554
*Please note: due to high demand, applications will close on Wednesday, December 4th at 5pm Eastern Time.
Overview
HubSpot is looking for a content strategist to help us accelerate growth on YouTube to drive more leads for the business. This includes growing HubSpot’s YouTube presence as well as identifying video influencers and creators for our Partnerships team. This high-visibility role sits on the Global Growth Team (part of HubSpot’s Marketing team). It involves close collaboration with our lead YouTube Growth strategist and direct partnership with teams responsible for content creation, conversion rate optimization, and video creator partnerships .
The right person for this role is a strategic thinker and proactive doer who has a proven track record of growing YouTube channels through search. They are someone who can quickly gain a deep understanding of our products, features, and buyer personas and leverage this understanding to optimize or find new ways to increase our visibility through strategic storytelling on YouTube. They are deeply analytical and use data-driven insights to test theories and improve results. This person is also a pro at working collaboratively and asynchronously, communicating, and managing projects.
About the role
In this role, you will:
- identify new videos to be produced for several key YouTube channels based on search demand, competitive analysis, and alignment with our key persona(s)
- support the media team with managing a monthly editorial calendar and brief system for new video recommendations
- identify potential influencers/creators for YouTube partnerships based on their reach, audience, and ability to drive demand for HubSpot
- develop and nurture strategic relationships with the teams who create and do CRO for our video content to increase business impact; you will be seen as a key YouTube SEO advisor
- perform ongoing analysis and compile findings, recommendations, and insights into a report to stakeholders (for YouTube and the Creators program)
Who we’re looking for
We are looking for people who…
- [required] understand SEO’s role in increasing visibility for a YouTube channel
- have experience starting and/or growing a YouTube channel through search and driving leads from a YouTube channel is a plus
- can identify good-fit video influencers and Creators for our Partnerships team to reach out to; can analyze existing partnerships and make recommendations on which to further invest in versus deprioritize.
- are excellent writers and communicators. You’re effective at communicating data-driven ideas to a creative team.
- have experience with planning strategic initiatives and project managing implementation. Experience leading cross-functional initiatives is a plus.
- have strong relationship-building and nurturing skills.
- are comfortable with ambiguity and capable of finding creative solutions. You’re curious by nature and thrive on experimenting with new ideas.
- love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps, use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore.
- enjoy a balance of independent and collaborative work.
- have a passion for diversity, inclusion, and belonging. You’re an ally to underrepresented communities, seek to understand experiences different from your own, and lead with empathy.
#LI-KK2
Cash compensation range: 70000-105000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
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What We Do
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; San Francisco, CA; Portsmouth, NH; London, UK; Toronto, Canada.
