Content Specialist (ABM)

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide

Job Description

We are seeking a talented Content Marketing Specialist to join our dynamic Account Based
Marketing (ABM) team. This role offers the opportunity to drive ABM success by creating and
delivering impactful content that accelerates account progression and business growth.
You will be responsible for crafting and executing customized, account-specific content to
accelerate target accounts through the sales funnel. This role involves writing and editing
high-quality content to accelerate pipeline and account engagement. You will work with the
ABM Managers to create engaging, cohesive content campaigns while ensuring that all
materials are aligned with the brand voice, style, and tone.

Key Responsibilities:

Content Creation

• Work with the EMEA and NA ABM Managers to understand the needs of the acceleration accounts in each region.
• Develop and execute customized account-specific content that drive accounts from introduction through to proof of concept.
• Develop audience specific content to generate engagement and conversations with other influencers and stakeholders with the account.
• Work with product marketing to effectively roll out and develop sales plays for a ‘group’ of acceleration accounts.
• Collaborate with customer advocacy to ensure compelling case studies are created to support acceleration accounts.
• Write clear, compelling, and conversational copy for a variety of formats (eBooks, blogs, case studies, whitepapers, infographics, etc.) – whatever is required for account needs.
• Collaborate with the ABM Managers and Sales Teams to align content with account strategy, industry trends, and prospect pain points.

Content Distribution & Personalization 

• Own the creation of personalized account landing pages and other sales enablement materials.
• Manage the distribution of content via ABM Managers / Sales, Demand Center of Excellence and other platforms such as Outreach.
• Customize content delivery across digital platforms (where required) to engage target acceleration account audiences effectively.

Stakeholder Collaboration 

• Collaborate with product marketing, demand generation, field marketing, content marketing, customer advocacy and sales teams to develop account-specific content that addresses the unique challenges of stakeholders.
• Work with product marketing & SMEs to distil complex information into easy-to-understand, impactful content for sales teams.
• Collaborate with design, video, and other creatives to bring content to life.

Performance Tracking & Optimization

• Analyze content performance metrics and adjust strategies based on data-driven insights and feedback from ABM Managers to improve future efforts.
• Utilize AI tools to enhance copywriting efforts and scale ABM while maintaining authenticity and driving efficiency.

Qualifications

Experience 

• 2-3 years of experience in content marketing, preferably within B2B tech or a B2B agency.
• Proven experience in creating successful content strategies for ABM or demand generation.
• Strong experience in content writing and copywriting, with a diverse portfolio of content formats (e.g., blogs, social media, emails, eBooks, scripts).

Skills

• Ability to analyze data and make informed, data-driven content decisions.
• Strong editing and proof reading skills with exceptional attention to detail.
• Proven ability to convert complex concepts into clear, consumable content.
• Experience managing multiple projects and working with cross-functional teams.

Personal Attributes

• Curiosity and a proactive approach to learning and tackling new projects across various formats and topics.
• Ability to thrive in a fast-paced environment and collaborate with multiple stakeholders.
• A growth mindset with a passion for innovation and challenging the status quo.

Tools & Platforms 

• Experience with CRM tools (e.g. Salesforce), Pathfactory and 6Sense is preferred.
• Comfort with data analytics to track content performance and inform strategy adjustments.

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.