Content & Social Media Channel Specialist

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.

Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.

This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie
Intelligence Connected

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Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Role Purpose

Wood Mackenzie has an exciting, newly created role opportunity for a Content & Social Media Channel Specialist to join our fast-paced, dynamic global Marketing team. This newly created role is perfect for someone passionate about digital marketing, social media, and content management. You will help drive innovation and maximize global marketing opportunities, elevating our owned marketing channels and ensuring our content aligns with the brand vision.

You’ll be responsible for managing social media channels, creating and curating content, and supporting the production of thought-leadership content like Horizons, The Edge, and Energy Pulse. This role offers an excellent opportunity for a proactive and eager-to-learn individual to grow in the field of content marketing and social media strategy.

Key Responsibilities:

Social Media Channel Strategy & Management (50%)

• Help evolve and enhance Wood Mackenzie’s social media presence on platforms like LinkedIn, YouTube, and X (formerly Twitter).
• Work with growth marketing and thought leadership teams to implement social media best practices.
• Assist in using Oktopost and other social media management tools to support platform governance and optimization.
• Partner with the creative team to ensure content reflects the brand’s voice, using visual and written guidelines.
• Help develop live-posting strategies for events and curate event content for broader marketing initiatives.
• Track platform trends and algorithm changes to ensure content strategy remains relevant and effective.

Content Development & Promotion (50%)

• Work closely with the content team to create and distribute thought-leadership materials like articles, videos, and graphics.
• Help develop content strategies to showcase Wood Mackenzie’s expertise and leadership in the industry.
• Track brand mentions and trending topics, assisting in identifying opportunities for engagement or potential risks.
• Help ensure that all content aligns with and accurately represents the Wood Mackenzie brand.

Requirements:

• A degree in Marketing, Communications, or a related field, or equivalent work experience.
• Understanding of major social media platforms (LinkedIn, X, Instagram, YouTube) and their best practices.
• Strong writing, editing, and storytelling abilities, with the capacity to adapt messages for various audiences.
• Experience working with teams or stakeholders to deliver digital content that supports broader marketing goals.
• Able to handle multiple tasks in a fast-paced environment and eager to develop new skills.
• A creative mindset to help bring fresh ideas and a unique perspective to the team.
• Ability to work with social media tools (Oktopost, Sprout, Hootsuite, etc.).

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.