GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.
Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.
GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The Role
The role is for a Content Marketing Executive to work across our acquisition activities, creating content that enables us to attract and acquire target customers by utilising organic and paid channels. The role reports directly to our Head of Content and will collaborate closely with our Acquisition Team, which comprises SEO, affiliates, and paid marketing.
The person in this role will be instrumental in shaping our approach to creating user journeys that maximise activation intent across our priority regions. This will include working with SEO and growth marketers to form a conversion rate optimisation experiment roadmap, developing a scaleable approach to global content generation and collaborating on integrated marketing campaigns that capitalise on timebound opportunities.
Responsibilities include
- Create messaging frameworks for integrated campaigns
- Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides
- Create personalised prospect journeys across paid campaigns
- Ensure that content across owned channels are SEO-optimised and at a consistently high standard
- Where appropriate, appoint and manage external contributors to assist in producing content
- Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation
What excites you
- Innovative Problem-Solving: Enjoy thinking creatively and finding new ways to address challenges or leverage opportunities.
- Data-Driven Decision Making: Have a passion for working with data, analyzing trends, and extracting meaningful insights.
- Optimizing Existing Assets: Thrive on identifying untapped potential in existing tools, resources, and strategies.
- Collaborating with Experts: Appreciate working closely with internal and external subject matter experts to gain deeper insights.
- Simplifying Complex Information: Find satisfaction in distilling complex ideas into clear, compelling messages.
- Customer-Centric Communication: Love putting the customer experience first and tailoring messages to address their needs and concerns.
- Storytelling and Presentation: Enjoy crafting and delivering impactful narratives that resonate with businesses.
- Driving Engagement: Take pride in helping businesses focus on the issues that matter most to them, creating value through every interaction.
What excites us
- You will have previous experience working in a B2B marketing content role.
- You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
- You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.
- You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
- You use data to validate ideas and measure impact, while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You’re at ease managing multiple projects at once and have strong time management skills.
- You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
- You have experience and are at ease using CMS.
- You have a strong understanding of SEO and you will have worked on SEO-specific projects or with SEO managers before.
- UX copywriting experience would be beneficial but not essential.
This will be a hybrid role so you must be able to easily travel and work in our London office.
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave - to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.
We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here.
Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
Top Skills
GoCardless London, England Office
London, United Kingdom
