Content Executive

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

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Job Details

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making. TGI is at the heart of this, surveying over 700,000 people worldwide to build a complete picture of consumers and their media habits.

The advertising industry has evolved over the years and so has TGI’s role at its heart. From audience profiles through to data fusion, digital activation, and the latest in advanced targeting methods to deliver maximum investment impact for our clients, our offer is always adapting to meet client needs. TGI is a world-renowned source of information that

encompasses all aspects of audience behaviour, and it is trusted by hundreds of agencies, media owners and brands every day.

Job Title: Content Executive

Location: London, Grays Inn Road

Full time/Permanent/Hybrid

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Role Description

This is a fantastic opportunity to join Kantar Media’s TGI team as a Content Executive, playing a vital role in the creation of thought-provoking insight and content that gets people talking.

Using our industry-leading consumer data to empower marketers and drive media buying decisions, you will work across the business with teams including account heads, marketing, and insight specialists to support our positioning and promote our expertise. With a strong focus on our clients, including a wide range of blue-chip companies representing media owners, advertisers and agencies, this position would appeal to anyone who wants to make an immediate impact.

Curiosity about cultural trends, and an eye for identifying topics that drive interest and engagement, will be huge

advantage. You will be using TGI data to craft compelling narratives, with the work you produce being seen by the great and good from across the media industry. In this dynamic environment every day could look different; one day producing narrative driven content for a specific industry sector, the next writing an article to be served across the media landscape. Short form content such as blogs, social media posts and infographics will also be key outputs in this role.

A knack for storytelling, an inquisitive nature and a willingness to ‘put yourself out there’ will be vital to connect with our audience. This role is perfect for an ambitious, confident individual who wants to make their mark working at the heart of the media industry.

Role Responsibilities:

• Lead the creation of engaging client-ready content using TGI data
• Dazzle our clients with creative, impactful use of the data. i.e. tell a story and bring the data to life as part of client meetings (which you will attend)
• Uphold high standards to ensure content accuracy and relevance
• Collaborate with the marketing team to develop content that aligns with our goals and can support these across web and social channels
• Act as the go to source for client facing teams to support them in meeting client needs

• Play a proactive role in generating ideas for content using a variety of techniques (e.g. desk research, huddles, sprints, etc)
• Have a passion for the industry, including new media trends and emerging marketing strategies

You will be:

• A strong communicator, both internally and externally
• Highly skilled in written English, able to adapt tone to meet different audience requirements
• Confident analysing data (software training provided) and translating it into engaging content – in an ideal world you will be familiar with TGI data, though it is not essential
• A cut above the rest using PowerPoint, at home using Excel and other tools to organise info effectively. i.e. delivery dates, pipelines, reviews
• Clear in understanding how tools such as AI can help in your role, and where they can hinder
• Able to quickly pick up using online and social media content systems
• Happy working independently and as part of a team in a fast-paced environment
• Attentive to detail, with strong organisational skills

And you will get:

• The chance to work for one of the world’s leading market information providers
• A wonderful opportunity to develop a career in a few different areas (client management, insight, marketing)
• A broad range of commercial and research skills working alongside some of the best people in the industry
• An in-depth knowledge of TGI, one of the media industry’s key data sources, as well as immersion in the media and advertising industry
• Immediate exposure to a wide range of clients and industry sectors

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by Kantar Media. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com

Country

United Kingdom

Why join Kantar?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.