Commercial Strategy Analyst
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.
That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.
We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The team:
The Commercial Strategy team is the central hub for strategy, growth analytics, and operational excellence for our Third Party (Partner and Introducer) customer acquisition channels in Germany. We are working with hundreds of SME Brokers, many banks and large platforms to offer our lending products in the most effective way to their customers. The team designs and executes strategies to grow iwoca’s reach, working cross-functionally to ensure Partners and Introducer channels run efficiently and scale profitably. It’s a small, fast-moving team where we connect the dots between data and decision-making, ensuring our strategy turns into measurable commercial impact.
The role
This role is the data and analytical backbone of our German Third Party customer acquisition teams. You will make a direct impact by using data to help us grow smarter and faster. It’s a role designed for an analytical person who wants to build a career in fintech strategy and analytics, offering a unique blend of hands-on data work and strategic exposure.
Analysis and Business Impact:
Conduct bespoke analyses to solve business problems and support long term team objectives, e.g. finding the most effective commission structure or incentive system for our partners.
Analyse Partner and Introducer funnel performance, conversion rates, and processes to identify opportunities that improve performance and drive growth.
Lead and support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments.
Data reporting and infrastructure:
Take ownership of the reporting for our Third Party channels, delivering insights that shape the team's strategic decisions.
Build and maintain reporting infrastructure used by the team and our Third Party partners.
Be the go-to support for maintaining and optimising commission and reporting processes.
Track costs for our Third Parties, using these to evaluate the ROI of our partners and the overall team.
Data Support:
Be a data champion for the team, helping our team to correctly use and interpret data, and to tackle any issues or questions that arise.
Work with other teams to identify new uses for data and to fix issues with existing data
Collaborate with the wider team to level up their data skills and empower them to achieve more with our vast amounts of available data.
Who we're looking for
Essential:
At least 2 years of experience in a similar analytical role with commercial applications.
Highly proficient in Google Sheets or Microsoft Excel and experience with a business intelligence tool (Looker is most preferable, Tableau, Power BI etc).
Experience with SQL
Basic knowledge of Python or a willingness to learn
A proactive problem-solver who is motivated to drive growth and improve processes.
A clear communicator, comfortable working with commercial and technical teams.
Bonus:
A degree in a quantitative field such as a STEM subject, Economics, Business or Finance
Experience in fintech or similar industry.
Familiarity with DBT and Snowflake.
The salary
We expect to pay from £40,000 - £55,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.
The offices
We put a lot of effort into making iwoca a great place to work:
Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
Events and clubs, like bingo, comedy nights, football, etc.
The benefits
Flexible working hours.
Medical insurance from Vitality, including discounted gym membership.
A private GP service (separate from Vitality) for you, your partner, and your dependents.
25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
A one-month, fully paid sabbatical after four years.
Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
3% Pension contributions on total earnings.
An employee equity incentive scheme.
Generous parental leave and a nursery tax benefit scheme to help you save money.
Electric car scheme and cycle to work scheme.
Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
And to make sure we all keep learning, we offer:
A learning and development budget for everyone.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse.


