Own commercial strategy, positioning and GTM for benefits and retail-led programmes. Define value narratives, pricing and bundling, drive utilisation and merchant performance analysis, enable Sales and Client Success with collateral and training, and ensure programme governance and commercial outcomes.
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.
Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives.
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Your Role in Our Mission:
The Proposition Manager – Programmes & Benefits owns the commercial strategy, positioning and go-to-market execution of all benefit-driven and retail-led programme propositions, including Reward Gateway’s discounts programme, financial benefit offerings, merchant ecosystem, PSP (Public Sector Programme), and global reward schemes.
You will design compelling value propositions for our benefits ecosystem, ensuring our Select (reward), merchant, and financial benefit programmes are clearly differentiated, competitive, and commercially scalable.
This role bridges Product, Marketing, Merchant Teams, Client Success, and Sales to ensure that our benefit-led propositions drive high adoption, strong utilisation, and meaningful commercial impact for clients and their employees.
As Proposition Manager – Programmes & Benefits, you will:
The Proposition Manager – Programmes & Benefits owns the commercial strategy, positioning and go-to-market execution of all benefit-driven and retail-led programme propositions, including Reward Gateway’s discounts programme, financial benefit offerings, merchant ecosystem, PSP (Public Sector Programme), and global reward schemes.
You will design compelling value propositions for our benefits ecosystem, ensuring our Select (reward), merchant, and financial benefit programmes are clearly differentiated, competitive, and commercially scalable.
This role bridges Product, Marketing, Merchant Teams, Client Success, and Sales to ensure that our benefit-led propositions drive high adoption, strong utilisation, and meaningful commercial impact for clients and their employees.
As Proposition Manager – Programmes & Benefits, you will:
- Define the value of our benefits ecosystem: Create commercial narratives that articulate the impact of discounts, benefits and reward programmes.
- Shape market competitiveness: Continuously evolve propositions based on customer insight, merchant performance, and competitor behaviour.
- Drive utilisation and engagement: Ensure benefit propositions deliver measurable value to employees and organisations.
- Enable Sales and Client Success: Provide simple, compelling messaging, training and collateral to position benefit programmes confidently.
- Ensure commercial governance: Manage pricing, bundling, and programme configuration with control and insight.
What’s In It For Me?
A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, E-books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
Click here to see our full suite of benefits and perks dedicated to supporting all aspects of employee wellbeing!
Flexible, Hybrid Working:
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from our Dean Street office two days per week.
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from our Dean Street office two days per week.
What You’ll be Doing:
Proposition Ownership – Programmes & Benefits
- Own the commercial definition and value narrative for our programmes and benefits products, including our retail discounts programme and our PSP (Public Sector Programme).
- Shape programme positioning for different segments and verticals.
- Own pricing, bundling and packaging strategies for these products.
GTM Planning & Execution
- Translate programme enhancements and merchant updates into clear GTM activity.
- Build GTM materials, program brochures, talk tracks, and value frameworks.
- Partner with Marketing to create campaigns and seasonal promotions.
- Ensure frontline teams are fully trained and ready for every launch cycle.
Merchant & Programme Performance Insight
- Analyse merchant performance, utilisation trends and programme ROI.
- Use insights to refine proposition structure, messaging and campaign strategy.
- Work with the global merchant team and PSP specialists to evolve programme depth.
Customer & Market Insight
- Partner with CS and Sales to understand client and user needs.
- Monitor competitor benefits programmes, pricing and customer incentives.
- Conduct win/loss analysis for benefit-led deals and PSP-specific opportunities.
Sales & CS Alignment
- Build sales collateral, ROI tools, benefit explainer packs and vertical-specific positioning.
- Support Sales on strategic pitches for benefit-led programmes.
- Equip CS with adoption frameworks to increase end-user utilisation.
Programme Governance & Quality Control
- Ensure all programmes meet commercial, operational and compliance standards.
- Maintain consistent naming, positioning and documentation across materials.
- Govern promotional activity to protect margin and brand alignment.
Experience and Skills You Need in this Role:
- Proven experience in proposition management, product marketing, commercial strategy or category/benefit management.
- Demonstrated experience in retail programmes, employee benefits, rewards, or consumer value propositions.
- Strong understanding of commercial levers in discount/benefit ecosystems.
- Proven success influencing product development and shaping commercial offerings.
- Experience working cross-functionally across Merchant, Product, Marketing, Sales and CS.
- Commercial Acumen: Understands margins, programme structures, benefits economics, and promotional strategy.
- Narrative & Positioning: Proven ability to craft compelling value stories for discount programmes and benefits.
- GTM Expertise: Skilled in turning programme changes into clear, impactful GTM activity.
- Analytical Insight: Comfortable analysing merchant performance, utilisation trends, and customer data.
- Cross-Functional Influence: Works well with merchant teams, global partners, product, finance and commercial leadership.
- Execution Excellence: Structured, disciplined, and able to produce high-quality GTM assets quickly.
The Interview Process:
- Screening call with member of the Talent Acquisition Team
- First stage interview with Head of GTM & Proposition and Sales Enablement Manager
- Final interview with Head of GTM & Proposition and Director of Commercial Excellence
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.
Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work!
Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work!
About
Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
Reward Gateway London, England Office
London, United Kingdom
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