Trade Events Marketing Manager

Trade Events Marketing Manager

Your Role: Trade Events Marketing Manager – Commercial Marketing

Global’s Commercial Marketing team helps bring our brands, products and commercial opportunities to life for agencies and clients through events, activations and comms. This role is reporting into the Commercial Marketing Lead, Events, Activations and Talent, who play an instrumental role in supporting the Commercial Marketing leadership team in planning and hosting top-tier Global-owned events and activations for our Commercial audiences and how we show up at key industry events and moments in the calendar. 

This is a new role, created to help support an increased volume of trade activations and events, as Global’s commercial proposition expands across Audio, Outdoor and Video. Although this role sits within the Audio & Entertainment Go-to-Market team, you’ll also be working across our Outdoor portfolio too.

You’ll play a critical role in making sure our marketing activations and events have an overarching plan and are delivered brilliantly, on time and with impact. It’s a highly cross-functional role, working closely across the Commercial Marketing team, with external events and industry bodies, and key internal stakeholders across Sales, Design, Communications and Product.

Key Responsibilities

As a Trade Events Marketing Manager at Global, you will:

Planning and Roadmap (25%)

• Shaping an events and activation plan that brings Global’s commercial story to life across Radio, Outdoor, Global Studios and DAX in a way that feels creative, clear and compelling 
• A clear plan to service different audience and market segments
• Supporting the Commercial Marketing Lead in communications and negotiations with external suppliers and events 

Project Management & Delivery (50%)

• Ownership of work streams or e2e activations themselves - from brief to delivery, ensuring timelines, stakeholders and outputs stay on track 
• Lead the planning and delivery of client-facing events, hosted experiences, trade activity and internal Sales launches 
• Work closely with Commercial Design, Communications, the wider Marketing and Sales teams to deliver joined-up activity 
• Manage multiple projects and work streams at once, balancing deadlines, budgets and stakeholder feedback 
• Support with securing and managing Talent at events, including 

Administration & Reporting (25%)

• ROI analysis: Agree clear objectives and success measures upfront, track campaign and event performance, pull together commercial results and insights to share
• Proactively implement learnings from previous campaigns 
• Support budget tracking, supplier management and general project administration wherever is needed, including keeping a clear Log of activity and progress to share with support teams (Legal, Finance)
• Keeping an up-to-date Preferred Supplier List to improve efficiency 
• Ensure activity is delivered to a high standard and in line with Global brand guidelines and processes 

What You’ll Love About This Role

Think Big: You get excited by big ideas and love delivering standout activations and events that bring Global’s commercial story to life.
Own It: You are proactive and accountable, with the drive to lead projects from start to finish and make things happen.
Keep it Simple: You love to be organised, creating clarity, structure and momentum across every stage of a project.
Better Together: You are team spirited, collaborative and brilliant with people, bringing teams and partners together to deliver great work.

What Success Looks Like

In your first few months, you’ll have:

• Built strong relationships across the Commercial Marketing team and with key stakeholders across the business 
• Got to grips with Global’s commercial priorities, products and customer audiences 
• Created an Events and Activation calendar that plots key industry events, Global branded events and Commercial activations 
• Taken ownership of key projects and delivered them smoothly from planning through to execution through excellent project management and communication 
• Supported the creation of high-quality B2B marketing content and events that engage clients and agencies 
• Helped improve ways of working across planning, delivery and reporting 

What You’ll Need

• Experience in Commercial or Trade Marketing, B2B marketing or events 
• Confidence in your project management skillset with outstanding organisational skills and strong attention to detail 
• Experience delivering events, activations or campaigns in a fast-paced environment
• Comfort with ambiguity and last-minute adjustments to the plan 
• Strong written communication skills across presentations and event invites and comms
• Ability to manage multiple stakeholders with different points of view and keep projects moving at pace 
• A proactive, positive and solutions-focused approach 
• Strong interpersonal communication skills and confidence working with a range of teams and seniority levels 
• Comfortable working with budgets, timelines, reporting and campaign administration 
• A strong interest in media, advertising and how brands connect with audiences 
• Experience across Radio, Outdoor, Podcasts, Video or Digital media is a bonus but not essential