Commercial Graduate Programme, GB 2026

European Graduate Programme

Function: Commercial Sales

Location: London, Edinburgh, Birmingham or Manchester

Start Date: 1st September 2026

Closing Date: 27th October 2025

Who We are?

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Our Programme

Our graduate programmes put you at the heart of a global business, with hands-on experience and tailored learning for curious, driven minds. Start your journey to a career you’ll be proud of today.

Start your Commercial Sales career with some of the most iconic brands in the world. Taking iconic, timeless brands like Baileys, Guinness and Smirnoff and finding them new generations of shoppers, new untapped markets, new reasons to be purchased, and new places to be sold.  

You’ll be immersed in the sales process from the beginning. You’ll spend time building relationships with Diageo partners and working with customers to improve sales. You’ll be responsible for ensuring our brands are successfully promoted, readily available and well presented to anyone who wants to buy them.  

During the three-year programme you’ll have an opportunity to excel in areas across our Commercial Sales teams such as Account Management, Customer Marketing and Customer Activation. You’ll discover everything you need to know about our brands, our competitors, the market and customers.  

Who are we looking for? 

On the qualification side, you’ll need to have acquired or be expecting to obtain an academic degree and be graduating in 2026 or within the last 2 years. You must be proficient in English, and with opportunities across Europe you must be mobile and prepared to relocate geographically during the programme. You must hold a UK valid divers license.

We’re looking for curious, flexible, self-motivated team players who turn ideas into action—and who bring integrity, respect, and a passion for learning every day. As we shape the future of our Commercial Sales function, we especially welcome applicants with a passion for data and analytics.

Most importantly be you. Bring your ideas, your ambition, and your unique talent. We’ll celebrate it and empower you to reach your full potential.

To be eligible for our graduate programmes, all candidates must have the continuous right to work in UK and IOI and any offer of employment is conditional upon this requirement being satisfied. Diageo do not provide sponsorship to undergraduates and graduates trying to obtain the right to work in the UK.

What are the rewards? 

With everything you can learn here, and the long-term opportunities we have to offer, Commercial Sales could just be the best decision you’ve ever made. 

Join us and you can also expect to receive a highly competitive salary (salary is dependent on the location of your rotations, as an example your year one salary based within the UK will be in the region of £38,000), along with an annual bonus opportunity and industry leading benefits package. 

Application details   

We have graduate opportunities across the business, each open for a limited time. For your best chance of success, apply early, and focus on one programme that’s right for you.

NB: Pymetrics is the first stage of the application process for all of our Early Career’s programmes at Diageo and after completion your result will be used for all applications that require it within a one-year period.  

Please note that our assessment centres this year will be held between November and February, so, you will hear from us closer to the time if you have successfully reached this final stage. We appreciate your patience. 

Celebrating our inclusive and diverse culture is core to our purpose which values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.   

Join our Graduate programme and support us in delivering our Spirit of Progress Plan to help create a more inclusive and sustainable world!