Commercial Finance Manager - Marketing

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Job Description:

This key role is integral to supporting King’s Marketing team and the Finance Director, Marketing. You will partner closely with Marketing across Performance Marketing and broader brand, creative and campaign investment to provide financial insight, challenge and strategic support across King’s largest areas of investment.

Working alongside Commercial Finance Business Partners, Commercial Analytics and wider Finance teams, you will help shape forecasts, evaluate investment choices, and deliver insights that support stronger business outcomes across King’s marketing activity. The role will play an important part in building greater financial discipline, consistency and transparency across marketing planning, reporting and investment decision-making.

Key Responsibilities:

• Strategic Partnering: Act as a trusted finance partner to Marketing, providing input on marketing strategy, investment decisions, campaign planning and allocation choices across regions, titles and channels.
• Forecasting & Planning: Lead Marketing forecast reviews, shaping assumptions and working cross-functionally to ensure plans are ambitious, robust and grounded in sound financial logic. Support quarterly forecasts, annual planning and scenario analysis.
• Performance Management: Track and analyse marketing investment, actuals, forecast movements and performance outcomes, highlighting risks, opportunities and areas requiring deeper analysis.
• Investment Governance: Support clear marketing investment guardrails, ensuring material spend decisions are linked to strategic priorities, expected outcomes, ROI/payback considerations and appropriate measurement plans.
• Insight & Challenge: Translate financial and marketing performance data into clear insights, constructively challenging assumptions to improve decision-making, optimise investment allocation and strengthen financial discipline.
• Reporting Excellence: Help deliver consistent, high-quality Marketing Finance reporting across monthly actuals, quarterly forecasts, investment performance and leadership updates, ensuring outputs are accurate, timely and decision-focused.
• Cross-Functional Collaboration: Partner with Marketing, Commercial Analytics and other areas of Finance to align assumptions, improve visibility of spend and commitments, and support one clear view of marketing investment performance.
• Process & Tool Development: Support continuous improvement of Marketing Finance processes, models and reporting tools, including payback analysis, scenario modelling, forecast outputs and central finance resources.

• Proven experience in a finance business partnering, FP&A or commercial finance role within a global, fast-paced industry; gaming, technology, digital, media or consumer experience preferred.
• Strong commercial acumen, with the ability to connect financial insight to marketing strategy, investment choices and business outcomes.
• Experience with forecasting, planning, performance reporting and financial analysis.
• Understanding of marketing investment drivers, ROI, payback, campaign measurement or performance marketing economics would be advantageous.
• Demonstrated ability to challenge and influence stakeholders while building trusted relationships.
• Highly analytical, with strong Excel and financial modelling capability.
• Excellent communication and storytelling skills, able to translate complex financial and non-financial data into clear, actionable insight.
• Collaborative and proactive, able to work effectively across Finance, Marketing, Analytics and other cross-functional teams.
• Experience with financial systems such as Forecasto, Hyperion or similar tools an advantage.
• Experience with data visualisation tools such as Power BI, or working with analytics/data teams, would be advantageous.
• Professional qualification such as ACA, ACCA, CIMA or equivalent preferred.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.