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LiveScore Group

Commercial Audience Manager

Posted 2 Days Ago
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London, Greater London, England
Mid level
London, Greater London, England
Mid level
The role involves supporting the development of partner-focused insights and brand solutions by analyzing performance metrics and user behavior. Responsibilities include utilizing data to optimize campaigns, conducting industry research, and maintaining insights surveys to guide content strategy and commercial operations.
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Soho, London

Hybrid working: 2 days in the office Tues - Thurs


The Role 

LiveScore are seeking a highly motivated individual to support the growth and development of our partner focused insights and brand solutions, via the curation of in-depth performance metrics, industry research, creative ideation and user behavioural analysis.  You will be responsible for proactively and reactively identifying key performance trends, behavioural insight, industry insight and building a library of relevant collateral for both our internal and external commercial projects.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

 

Key Responsibilities 

  • Implement a commercial insights framework and narrative which drives and underpins all commercial collateral and sales responses, utilising surveys, insights vendors, 1st Party Data surveys and our Data Management Platform (DMP).
  • Serve as the primary stakeholder for the DMP, overseeing audience taxonomies and cohort creation, organisation and utilisation. 
  • Optimise campaigns with commercial audience data targeting key campaign metrics, to improve digital performance and provide compelling post-campaign analysis.
  • Analyse LiveScore global traffic trends, with a specific focus on key territories.
  • Keep abreast of industry trends and developments to enable the benchmarking of LiveScore performance, whilst reporting these trends regularly to the Commercial team.
  • Ensure LiveScore becomes the voice of football fans within the media industry, by providing relevant, compelling and consistent research pieces.
  • Build out, maintain and manage brand measurement and user insights surveys. 
  • Enable strategic content performance insight to aid LiveScore’s content strategy. 

Key Skills, Knowledge & Experience 

  • Previous experience working in the sports advertising space, preferably publisher side.
  • Experience with commercial deck ideation that is relevant for client briefs and sales pitches.
  • Analytical mindset with the ability to build a narrative from data sets.
  • Experience with relevant audience tooling, e.g. DMPs and third party data sources such as Kantar.
  • Ability to communicate effectively and confidently.
  • Someone who thrives in a fast-paced and dynamic environment.
  • Someone who is highly motivated and has a genuine desire to contribute to the growth and success of LiveScore.

What can we offer? 

  • Company Performance bonus
  • Hybrid working for all staff with flexible working opportunities
  • Private Healthcare scheme + Employee Enhanced Assistance
  • Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
  • Subsidised gym membership
  • Ride to Work loan scheme
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Thursday drinks in the office and regular socials

Top Skills

Analytics

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