Citrix NHS & Public Sector Regional Sales Manager

About Us
Join Arrow Enterprise Computing Solutions, a leading innovator in the technology sector, dedicated to providing cutting-edge solutions and fostering a dynamic work culture. Our mission is to drive growth and innovation through strategic partnerships and exceptional talent.

Role Summary
As a Citrix NHS & Public Sector Named account & New Logo Regional Sales Manager, you will be responsible for managing and expanding existing sales, and winning new Logo sales with clients. Your role is critical in driving retention, upselling, and driving new opportunities to win and deliver

value to our customers whilst also delivering on our strategy and strategic sales objectives.

Key Responsibilities

Client Engagement & Relationship Management:

• Act as the primary point of contact for key strategic clients, fostering deep relationships and trust to ensure long-term business growth.

• Proactively manage and grow existing accounts, identifying opportunities to expand the use of Citrix solutions.

• Develop a thorough understanding of each client’s business objectives, needs, and technical challenges.

• Collaborate closely with partners and clients to implement tailored strategies that leverage the full Citrix portfolio.

• Ensure high levels of client satisfaction by consistently delivering value and providing proactive support throughout the client lifecycle.

Portfolio Adoption & Solution Delivery:

• Drive the adoption of Citrix solutions, ensuring clients fully realize the value of the products.

• Work with clients to identify gaps in their IT capabilities and propose solutions that align with their long-term business goals.

• Collaborate with technical teams and partners to deliver solution demonstrations, workshops, and proof-of-concepts (POCs) to showcase the capabilities Citrix solutions.

• Provide leadership during implementation and deployment phases, ensuring a seamless integration of solutions into the client’s environment.

Sales Growth & Revenue Retention:

• Meet and exceed new logo revenue, retention and growth sales targets by qualifying/converting leads, identifying upsell and cross-sell opportunities within your assigned accounts.

• Conduct regular pipeline and activity reviews to assess opportunity progression, forecast accuracy, and overall performance for new‑logo accounts.

• Lead the development and execution of strategic account plans, with a focus on driving portfolio expansion and securing renewals.

• Identify risks to account health and work proactively to mitigate client churn, securing long-term partnerships.

• Participate in quarterly business reviews (QBRs) with clients, providing insights on the performance of solutions and offering recommendations for optimization.

Collaboration & Internal Alignment:

• Work closely with internal teams, including sales engineering, customer success, and technical support, to ensure client needs are met.

• Act as a client advocate within Arrow and Citrix, providing feedback to product management and development teams to drive product improvements.

• Collaborate with marketing and sales leadership to develop targeted campaigns and initiatives that promote Citrix solutions.

Qualifications Required:

• Proven experience in sales account management, new business acquisition sales, business development, or sales within the technology sectors.

• Strong understanding of Citrix solutions (or similar technologies) and their role in a comprehensive IT strategy.

• Excellent relationship-building skills with the ability to establish trust with senior stakeholders (IT Directors, etc.).

• Demonstrated ability to achieve and exceed revenue retention and growth targets.

• Willingness to travel up to 60% of the time for client meetings and events

• Ability to work independently, prioritize effectively, and manage territory-level responsibilities.

• Fluency in English.

• UK Based.

• Experience with strategic sales initiatives and marketing collaborations.

Skills and Attributes

• Strong leadership and management capabilities.

• Excellent communication, negotiation, and influencing skills.

• Ability to connect, enthuse, and mobilize others.

• Deep understanding of vendor strategies and ability to evangelize vendor propositions.

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive benefits package including health insurance, pension contributions, and paid time off.

• Company car or car allowance

• 25 days of annual days

• Opportunities for career advancement and professional development.

• A dynamic, inclusive work environment with a focus on innovation and collaboration.

Join Us If you are a strategic thinker with a passion for sales and innovation, we invite you to apply for the this position and be part of our dynamic team driving growth and success at Arrow.

#LI-DK1