Job Description
Overview
Job title: Digital Marketing Specialist
Report hierarchically to: Digital Marketing Manager
Location:
Job summary
Responsible for supporting the digital marketing projects operational developments in order to guarantee a continuous update and upgrade of all the online materials, the launch of new projects, the reach of the shared web marketing targets.
Key purpose of the role
Digital Marketing Materials Updates - Updates independently (after a shared planning) all the digital marketing materials. Publishes new contents on the main website using the CMS (Content Management System). Coordinates the external partners (web agencies) for sharing with them specific briefs about standard digital marketing projects/materials developments. From the launch of a new landing page to the creation of a new section on the main website, from the definition of a set of banners to a new DEM proposal for example.
Supports special projects (e.g. new website/SEO enhancements) in all the operational needs starting from the very beginning till the final phases of test, launch and, eventually, post go live fine tuning. Manages all the social media activities, after the approval of a strategic editorial plan. In order to support an increasing quality of the posted materials, coordinates the web designers for the definition or selection of new images or other materials (animated gif/short videos).
Leads Generation - Supports the advertising campaigns execution by suggesting ADV texts and images selection to reach the School target audience in a proper way. Aware of the continuous updates needed to enhance ADV quality and to facilitate campaigns optimization.
Leads Conversion - supports the contact plans to guarantee the CRM activities implementation. Manages direct e-mails creative definition, database selection, direct e-mails tests and final scheduling. Responsible for performances analysis. Suggests and executes direct e-mails A/B tests and SMS mailings to improve the final conversion rate of a specific campaign.
Internal/External Coordination - develops a strong direct cooperation with the Communication Department, aiming at respecting brand image in all the various digital materials. Shares internally the digital marketing needs for an operational support, always respecting the deadlines in a real enlarged team working atmosphere.
Works with external partners, in a proactive way, pushing them in the management of specific projects within a certain timing and challenging them to reach a common goal.
Reporting - sets or requests reports with the precise aim of understanding the performances of the managed activities and plans effective actions to improve results. Uses Salesforce, Google Analytics, Marketing Cloud and other tools.
Description of activities falling under the responsibility of the role-Level of autonomy-Impact Level %
- Digital Marketing Materials Updates-Assure-50%
- Leads Generation-Assure-10%
- Lead Conversion-Assure-20%
- Internal/External Coordination-Assure-10%
- Reporting-Assure-10%
