Marketing Team Lead France

Company Description

Devoteam is a tech consulting firm specialising in cloud platforms, cybersecurity, AI, and sustainability. 

Tech Native for over 25 years, Devoteam guides businesses through sustainable digital transformation to unlock their full potential. 

With over 10,000 employees in more than 25 countries across Europe, the Middle East, and Africa, Devoteam is committed to putting technology at the service of people. 

To realise this vision, we partner with the top cloud platforms in the world, including Microsoft Azure, Google Cloud, and AWS.

About marketing at Devoteam: 

Devoteam is seeking a dynamic and experienced Marketing Lead to coordinate and execute our marketing initiatives, in order to drive brand awareness, customer engagement, and lead generation. For this role, you will live and work in France, and at the same time collaborate with marketers in other countries to work together in a virtual team. 

This is your chance to embark on a journey with infinite possibilities. Make a global impact with your marketing act

About marketing at Devoteam: 

Devoteam is seeking a dynamic and experienced Marketing Lead to coordinate and execute our marketing initiatives, in order to drive brand awareness, customer engagement, and lead generation. For this role, you will live and work in France, and at the same time collaborate with marketers in other countries to work together in a virtual team. 

This is your chance to embark on a journey with infinite possibilities. Make a global impact with your marketing actions and become part of a culture that embraces lifelong learning and innovation.

Job Description

The Marketing Team Lead will be part of Devoteam’s internal marketing agency, and you will collaborate closely with the Marketing Director assigned to a specific entity in Devoteam. This entity helps customers become a leading platform organisation by providing tech solutions (Cloud, AI, Data) and frameworks based on our strategic partnership with a hyperscaler.

You will take up a leadership role in executing, coordinating, and optimising comprehensive marketing campaigns and assets for Devoteam. For this, it is essential to gain a deep understanding of the division’s business / recruitment / marketing goals and context. At the same time, you work in close collaboration with the other marketers of the internal agency who have specialisations in content marketing, digital marketing, graphic design, multimedia, etc.

Besides managing the execution and creation of marketing tactics, you will take up a leading advisory role to help the Devoteam Marketing Director with shaping and improving the marketing strategy. You will spearhead and drive high-impact campaigns designed at a group level, solidifying Devoteam's influential presence.

Main Tasks:

• Marketing operations:

  • Sync with the Marketing Director on the marketing initiatives to be performed on a global scale. This involves ensuring alignment with the overarching Devoteam (marketing) strategy and evaluating the potential for scalability across multiple countries in the EMEA region. Thereby optimising the output for widespread benefits across various entities.

  • Execute, manage or coordinate the production of marketing assets. Lead the planning and execution of multiple (integrated) marketing actions.

• Have a leading role in determining the right tactics across various channels to achieve the defined goals, ensuring the creation of a cohesive and integrated campaign architecture, and ensuring marketing touchpoints are perceived as relevant for the target audience.

• Maintain agility and speed to market when coordinating and executing tasks.

• Check on the quality level of delivered assets.

• Collaborate closely with the other internal marketing agency teams (Content, Creative & Brand, and Digital) on the production of assets.

• Act as a primary liaison between the internal customer and the other agency teams, ensuring seamless collaboration and asset delivery.

• Marketing advisory:

• You have a leading role in actively supporting marketing and business directors in crafting and refining their marketing plans, by offering strategic insights, setting budget recommendations, providing tactical suggestions and sharing best practices.

• Projects & Specialisation

  • You have a leading role in at least one major project which has an overarching impact on marketing and the organisation (e.g. global corporate campaigns, lead qualification optimisation projects, marketing intelligence projects, etc.)

• Performance Analysis:

  • Monitor and analyse performance metrics of campaigns and marketing assets, providing insights and recommendations for continuous improvement.

  • Report to the relevant stakeholders on how marketing actions were able to generate a positive impact and achieve business goals, demonstrating ROI.

• Partnership Management:

  • Develop and manage strategic marketing partnerships with leading IT vendors like Microsoft, Google, ServiceNow and Amazon Web Services (AWS) to expand Devoteam's reach, generate leads, and drive business growth within the IT sector.

  • Set up joint marketing activities with the partner such as events, webinars, and content creation. Participate in MDF programs that provide co-funding for specific marketing actions.

• Team leadership

  • As a team lead, you manage and nurture a small squad within the Marketing Activation team that is responsible for the Cloud entity. Foster a culture of collaboration, innovation, and continuous learning to empower team members to excel in their roles. This includes facilitating task management, providing guidance, performance reviewing and fostering a collaborative and productive team environment.

Other Requirements:

• Work in Levallois, France

• Hybrid work is allowed, 3 days' presence at the office is required.

• Occasional travel within the European Union.

• Participating in team-building seminars.

• Participating in regular team meetings and video calls.

Benefits of joining the team:

• Continuous learning and skill evolution.

• Being part of a collaborative and diverse creative community, with the opportunity to work within smaller squads for specific projects, fostering closer collaboration and efficient creative synergy.

• Gain international exposure while maintaining your local roots.

• Team building and inspirational events.

Qualifications

Qualifications:

• Proven leadership experience in B2B marketing campaign management, with an extensive understanding of all relevant marketing domains.

• Exceptional project management skills with a proven ability to lead and coordinate diverse teams.

• Familiarity with marketing performance reporting.

• Familiarity with industry trends and best practices.

• Familiarity with the services of cloud hyperscalers (such as AWS, Microsoft Azure, Google Cloud, etc.).

Technical Skills:

• Able to navigate and work with marketing intelligence platforms.

• Able to work with marketing automation and CRM tools to collaborate on assets for lead generation, mailings, ...

• Able to work with WordPress to collaborate on website assets is a plus.

• Able to work with several digital advertising platforms (LinkedIn Ads, Google Ads, etc.) to collaborate on advertising assets is a plus.

• Fluency in English; knowledge of other European languages is a plus.

• Proficiency in Google Workspace applications (Slides, Docs, Sheets, Gmail) or familiarity with Microsoft Office (PowerPoint, Word, Excel).

• Experience with project management tools (Monday.com, Trello).

Soft Skills:

• Able to cultivate strong relationships with business and marketing director stakeholders from different departments and able to understand their specific needs, business context and challenges.

• Able to lead cross-functional meetings, fostering open communication and collaboration to drive the success of campaigns. 

• Outstanding communication and interpersonal skills.

• Analytical mindset with a focus on data-driven decision-making.

• Curious, with a high interest in marketing.

• Proactive, motivated, and tenacious.

• Versatile, dynamic, and quick to adapt to changing priorities.

• Well-organised, good at managing priorities, with strong attention to detail.

• Strong time management skills.

• Able to work both independently and collaboratively within a team.

• "Can-do" mentality.

Company Description:

Devoteam is a tech consulting firm specialising in cloud platforms, cybersecurity, AI, and sustainability. 

Tech Native for over 25 years, Devoteam guides businesses through sustainable digital transformation to unlock their full potential. 

With over 10,000 employees in more than 25 countries across Europe, the Middle East, and Africa, Devoteam is committed to putting technology at the service of people. 

To realise this vision, we partner with the top cloud platforms in the world, including Microsoft Azure, Google Cloud, and AWS.

The Devoteam Group is committed to equal opportunities, promoting its employees on the basis of merit and actively fighting against all forms of discrimination. We believe that diversity contributes to the creativity, dynamism and excellence of our organisation. All our positions are open to people with disabilities.