Develop and execute channel-focused marketing strategies and GTM campaigns across EMEA. Prioritize and enable partners with content, training, and collateral, collaborate with sales and partner managers, set KPIs, and analyze campaign performance to drive partner-sourced demand and revenue.
Hybrid role based in our King’s Cross, London office (3 days in office, 2 days remote)
At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us on our journey?
We are looking for a Channel Marketing Manager to be responsible for developing and executing strategic marketing programs to drive demand and revenue through our channel partners in EMEA.
As a Channel Marketing Manager in JFrog you will...- Develop and execute channel marketing strategies aligned with company goals and objectives.
- Identify and prioritize key channel partners, considering market trends and competitive landscape.
- Plan, execute and optimize marketing GTM campaigns that generate awareness, demand generation and revenue through channel partners.
- Collaborate with the marketing team to create compelling content and collateral for channel programs.
- Work closely with the sales team, partner managers within JFrog and channel partners to understand their business goals and provide marketing support to enhance their GTM and revenues.
- Deliver training programs to enable partners to effectively market JFrog solutions.
- Establish KPIs to measure the effectiveness of channel marketing programs.
- Analyze and report on the success of campaigns, providing insights for continuous improvement.
- Bachelor's degree in Marketing, Business, or related field.
- 5-7 years of proven experience in channel marketing, in the technology industry, preferably SW, cloud, DevOps and or Cyber security.
- Experience executing marketing activities and campaigns with B2B partners
- Experience driving and developing partner marketing enablement materials.
- Experienced in collaborating and communicating with senior executives.
- Track-record of successful collaboration with partners, sales organizations and internal stakeholder organizations.
- Excellent communication, interpersonal, and project management skills.
- Analytical mindset with the ability to use data to drive decision-making.
- English native speaking and French or German is a benefit.
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