Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Category Insights Director
Position Overview: SharkNinja, a leader in innovative, high-quality consumer products, is seeking a highly experienced Director of Category Insights to spearhead our strategic sales, analytics, and category management efforts. This senior role is critical in driving category growth by leveraging advanced data-driven insights to shape sales strategies, optimize product assortment, and elevate overall business performance. The ideal candidate will possess a strategic mindset, a deep understanding of the consumer goods industry, and the capability to translate complex data into strategic initiatives that drive business success.
Key Responsibilities:
Strategic Leadership & Insights Development:
- Lead the analysis of market trends, consumer behavior, and competitive landscape to generate high-impact insights that support strategic sales and marketing initiatives.
- Identify and prioritize growth opportunities across product categories, recommending and implementing strategies to capitalize on these opportunities.
- Collaborate with executive leadership and cross-functional teams to refine and execute category strategies, ensuring alignment with overall business objectives.
Advanced Sales Analytics:
- Oversee the evaluation of sales performance across various channels and regions, driving strategic insights that inform decision-making at the highest levels.
- Lead forecasting efforts for sales trends, identifying potential risks and developing proactive strategies to mitigate them.
- Provide executive-level insights into pricing, promotions, and assortment optimization to maximize profitability and market share.
Data Governance & Reporting Excellence:
- Direct the management and maintenance of comprehensive databases related to sales, market data, and consumer insights, ensuring robust data governance practices.
- Oversee the creation and delivery of executive reports and dashboards, effectively communicating critical insights and performance metrics to senior leadership.
- Ensure the highest standards of data accuracy and integrity across all reporting systems, driving continuous improvement in data management processes.
Stakeholder Management & Strategic Partnerships:
- Cultivate strong relationships with third-party data vendors, ensuring the delivery of high-quality data and insights that enhance strategic decision-making.
- Act as a strategic partner to sales, marketing, and product teams, ensuring seamless alignment on strategies, goals, and execution plans.
- Present complex findings and strategic recommendations to executive stakeholders in a clear, concise manner, driving informed decision-making and business growth.
- Foster and expand partnerships with external data providers, continuously enhancing the quality and scope of insights available to the organization.
Continuous Innovation & Improvement:
- Stay at the forefront of industry trends in data analytics, consumer insights, and category management, driving innovation within the team.
- Identify, evaluate, and implement new tools, technologies, and methodologies that enhance the efficiency and effectiveness of the Category Insights function.
- Lead initiatives to improve data collection processes and analytical capabilities, ensuring the team remains a center of excellence in data-driven decision-making.
Key Qualifications:
- Extensive experience in a senior insights or analytics role within the consumer goods industry, with a proven track record of driving business growth through strategic insights.
- Exceptional analytical skills with the ability to interpret complex data sets and translate them into actionable business strategies.
- Proficiency in advanced data analytics tools (e.g., Excel, Power BI, Tableau, SQL) and a deep understanding of data governance best practices.
- Outstanding communication and presentation skills, with the ability to influence and inspire at the executive level.
- Demonstrated ability to lead cross-functional teams in a fast-paced, dynamic environment.
- Strong attention to detail, with a relentless commitment to data accuracy and integrity.
- A strategic thinker with a passion for continuous improvement and innovation in data analytics and insights.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
