Campaign Operation Manager

1. Plan activity strategies: Develop annual and seasonal campaign plans by analyzing industry trends, business objectives and user behavior. Create comprehensive campaign blueprints with innovative engagement mechanics, clear goals and detailed execution plans to guide campaign development.
2. Coordinate campaign execution: Align cross-functional teams including procurement, sales, product and R&D to manage campaign elements like merchant recruitment, product selection and page development. Oversee end-to-end implementation to ensure on-time launch, goal achievement, and improved user engagement.
3. Monitor and optimize performance: Track real-time metrics including traffic, conversions and user behavior. Identify insights and issues, adjust strategies dynamically, refine processes, improve ROI, and document operational best practices.
4. Integrate marketing resources: Connect brands, merchants and media partners to explore collaborations. Align mutual benefits, expand campaign reach, maximize resource efficiency, and drive business growth while enhancing brand value.
5. Drive user acquisition and conversion: Execute offline promotions and community initiatives to attract new users. Optimize user journeys to enhance experience and repeat purchases, achieving targeted growth and conversion goals.

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.

Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.