THE AGENCY
Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.
The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, form brand marketing services division, and launch a family office advisory practice, among other innovations. Named Most Valuable Sports Agency by Forbes for 10 consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of property sales and sponsorships, media advisory, brand consulting, venue development and strategic advisory, and executive search. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, London, Nashville, Munich, Shanghai, Beijing, Chicago, Washington, D.C., Singapore, Toronto, Denver, Charlotte, Jacksonville, and Atlanta, among other locations globally. For more information, please visit www.caa.com.
OVERVIEW
We are seeking a Brand Partnerships Executive to secure sponsorship and partnership opportunities on behalf of CAA Creators’ client roster. This role will oversee talent and media partnership deals from ideation to execution, negotiate deal points, and manage the relationship between our clients and prospective and/or existing partners. The ideal candidate will bring to each project a unique blend of digital endemic and general entertainment knowledge, vast experience in the brand and talent landscape, proven sales record and existing relationships within the brand and advertising ecosystem. Experience working with content creators and selling digital video-centric media assets across platforms is a must. Previous experience driving new business via brand and agencies across the digital media buying marketplace is essential.
Duties to include but not limited to:
Prospecting new brand partners, managing existing relationships, and closing complex, creative deals.
Partner with CAA Creators’ talent agents and executives to ideate on behalf of clients, to increase overall revenue growth and marketplace coverage.
Utilise strong prospecting skills to connect with brands and build brand solutions and product offerings that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement.
Collaborate with wider team on positioning, proactive sales, development of pitch materials and partnership activations.
Understand the client roster and product offering to help build incremental revenue streams.
Empower, keep teams on track, and participate in professional development of staff.
QUALIFICATIONS/REQUIREMENTS
Must have solid previous experience working within a brand and/or agency environment in digital media, content, entertainment and/or culture with a focus on partnerships
Fluent in creator economy and podcast marketplace
Existing network of brand and agency buyer executives
Track record of creator campaign and partnership sales success
Strong knowledge of marketing and location-based entertainment trends, emerging media, consumer insights and the latest digital/social/mobile/video/interactive technologies
Entrepreneurial mindset and approach to everything: self-motivated, resourceful, innovative, forward-thinking, accountable, and committed
Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritise workflows efficiently
Understanding of distribution across branded entertainment campaigns
Exceptional communicator
Written and verbal presentation expertise
Willingness/ability to travel domestically and internationally
Experience working with talent
Experience working with CRM software (ideally, Salesforce)
Proficient in relevant presentation software – PowerPoint and Keynote
Experience in developing digital media plans

