Brand Marketing & Strategy Director 12 Month FTC

Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Universal Pictures Content Group is a leading, entrepreneurial and agile studio that collaborates with the best talent to create a broad entertainment portfolio for audiences worldwide. An independent mini-studio within the infrastructure of NBCUniversal. With offices around the world and central headquarters in London, the Content Group discovers, acquires and produces a diverse range of quality content across a multitude of genres (film, stand-up comedy, TV drama/sitcoms, music, sports, documentary, family entertainment, events & special interest) for global distribution. It's multiplatform sales & distribution footprint includes theatrical, physical, digital (SVOD & Transactional), TV (Free & Pay) as well as consumer products. The business uniquely focuses on managing talents, partnerships, brands and titles across all rights and across their full lifecycle. It is a business rooted in Artists and repertoire (A&R) culture, driven by relationships, innovation and ambitious growth plans.
At Universal Pictures Content Group we are aligned to our shared vision and focused on creating new opportunities to grow, improve and evolve our business. We work together as one team and support each other to achieve our best work. Our Values play a huge part in this commitment and the culture of our teams:
Our Relationships Matter, We Like Ideas, United We Succeed
Job Description
The Brand Marketing & Strategy Director is a critical role within the busy and highly commercial New Revenue team of Universal Pictures Content Group. The role is responsible for setting global, content, marketing & distribution strategies and deliver overall channel profitability across new revenue projects. This is a unique opportunity to work with talent and influencers to showcase and develop product (channels and platform) in line with consumer trends.
KEY RESPONSIBILITIES
Brand Strategy and Management

• Develop short and long term brand, content and distribution strategies across multiple properties and genres
• Plan and deliver compelling brand campaigns that drives engagement across all channels that meaningfully connects with audiences
• Develop content plan for branded platforms in collaboration with Original Content, Operations & Production team as well as external resource to support where needed.
• Ensure ongoing content is created to deliver on channel strategy / plan and work with all relevant teams to ensure delivery. Teams includes operations, legal, finance, marketing & acquisitions, A&R and development.
• Community strategy and management across all UPCG communities. Building marketing, media and social plans for the platforms
• Forecast and report on performance in collaboration with SCO and Finance Director
• Manage creative assets for brands and channels
• Develop Brand guidelines where relevant
• Partner with Original Content team to manage and recruit talent
• Utilize data and insights from platforms and Insights manager to build strategies and optimize plans
• Be proactive in identifying ideas and opportunities to drive Brand plans forward and adapting to changing dynamics

Project Management

• Act as main point of contact for projects ensuring cross functional collaboration and manage multiple stakeholders ensuring optimal communication, leading regular meetings and manage critical paths as well as budgets
• Manage relationship with internal and external platform operators and 3rd party partners/vendors including technology and service providers
• Put forward ideas for proactive and reactive channel strategy around events and initiatives linked to the channels. Leading regular editorial content meetings; short and long-term planning.
• In building initial project set up phase, work with SCO to develop onboarding plan and timelines helping source partners and specialists where needed. Instil a culture of a start up to drive new revenue projects forward
• Manage approval processes across Brands ensuring all parties understand their roles and timelines

This role will manage an internal direct report as well as resources from 3rd party partners/vendors that forms the project team.
Qualifications
ABOUT YOU: SKILLS & EXPERIENCE

• Excellent communication skills (both oral and written) - confident and credible presenter, able to present to large and diverse groups
• Strong influencing skills, able to secure support from stakeholders at all levels. Proven ability to work across functions and influence at all levels of the business; Strong influencing skills at senior level. Comfortable operating in a matrix environment.
• Entrepreneurial attitude and expertise. New business experience preferred. Demonstrates innovation/imagination in approach to content, marketing and distribution
• Good commercial acumen, experience of forecasting and managing P&Ls. ROI conscious with experience of managing budgets effectively.
• Extensive brand marketing experience. Consumer-centric, understands motivations, identifies and utilises market trends to influence planning;
• Excellent creative skills, including significant experience overseeing creation and editing of trailers, TV spots and other related media
• Strong creative eye, able to confidently and effectively set creative briefs and manage creative development independently to deliver great assets that can influence choice and conversion with consumers
• Project management skills, able to prioritise and set a critical path with collaborative approach. Solution orientated, commercially focused and deadline driven.
• Long term & significant relevant content industry & brand management experience with a proven track record of innovation & the ability to operate in a complex creative environment
• Experienced in managing talent and agents
• Up to date knowledge of global media landscape & utilization including media requirements of key platforms
• Understands consumer dynamics and motivations, identifies and analyses trends, and utilises market research to develop and influence strategy

Additional Information
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