Are you a global marketer who knows how to turn enterprise brand strategy into meaningful local action? Do you excel at creating the playbooks, tools, and partnerships that help distributed teams activate campaigns consistently—while still reflecting the needs of individual markets? If you have successfully coordinated and delivered multi-market marketing initiatives and influenced stakeholders across a complex, matrixed organization, this opportunity offers the chance to extend the CFA Institute brand through our global society network.
The Brand Marketing Manager, Societies serves as the central connection between Global Brand Marketing, Global Society Relations & Operations, and CFA Societies worldwide. In this highly collaborative role, you will translate established brand strategies, campaigns, and enterprise priorities into practical activation models, toolkits, resources, and guidance that societies can apply within their local markets.
You will partner with marketing teams, society leaders and staff, regional stakeholders, agencies, and external partners to strengthen execution, increase adoption, and scale successful practices across the society network. Success will require both strategic thinking and hands-on delivery, along with the ability to build trusted relationships, navigate differing stakeholder needs, and drive progress without direct authority.
What You’ll Do
Society Activation & Enablement
Serve as the primary connection point between Global Brand Marketing, Global Society Relations & Operations (GSRO), and CFA Societies for society-facing brand activation and marketing enablement activities.
Support the development and execution of the society activation roadmap, partnering with Global Brand Marketing, GSRO, and regional stakeholders to prioritizecomm activation opportunities aligned with enterprise priorities, audience strategies, and market investment plans.
Translate marketing strategies, campaigns, and enterprise priorities into practical activation models, guidance, and resources that enable societies to effectively localize and implement initiatives while maintaining brand consistency.
Develop and continuously improve scalable activation playbooks, toolkits, implementation frameworks, and participation models, incorporating lessons learned and successful practices from across the society network.
Cross-Functional Coordination & Society Partnership
Coordinate closely with Brand Marketing, Society Relations, Communications, Membership, and other enterprise teams to support effective society participation in marketing, membership, thought leadership, and market activation initiatives.
Develop and maintain trusted relationships with society leaders, staff, marketers, and regional stakeholders, gathering feedback and market insights to continuously improve activation programs and support models.
Establish and manage activation planning, intake, communication, and feedback processes that improve coordination across societies, GSRO, and Marketing teams.
Brand Governance & Quality Assurance
Support the consistent application of CFA Institute brand standards across society marketing activities by providing practical guidance, resources, and consultation to society teams.
Partner with appropriate stakeholders to coordinate brand reviews, approvals, and risk mitigation processes while balancing local flexibility with enterprise brand requirements.
Identify recurring compliance challenges and collaborate with stakeholders to improve guidance, training, templates, and support resources.
Capability Building & Knowledge Sharing
Design and support training programs, office hours, webinars, workshops, Society Leadership Conference content, and self-service resources that strengthen society marketing and brand activation capabilities.
Promote adoption of available resources while sharing best practices, case studies, and successful activation approaches across the society network.
Own and continuously improve the Society marketing asset ecosystem, including maintenance of digital asset management platforms, ensuring brand resources, templates, toolkits, and campaign materials remain current, accessible, and organized.
Measurement & Continuous Improvement
Define and track adoption, participation, activation quality, engagement, and other agreed-upon success measures for society marketing initiatives and programs.
Evaluate activation outcomes and identify opportunities to improve effectiveness, increase adoption, strengthen society participation, and expand successful approaches across additional markets.
Support the development of reporting and insight-sharing practices that demonstrate the impact of society activation efforts and inform future planning.
Vendor & Resource Management
Manage assigned vendors, agencies, budgets, timelines, and project deliverables associated with society activation initiatives.
Ensure that external resources and agency engagements support scalable capability development, knowledge transfer, and sustainable society activation outcomes.
What You’ll Bring
Bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience.
Demonstrated experience in integrated marketing, brand activation, regional or field marketing, partnership marketing, or a related area.
Experience coordinating and delivering multi-market or global marketing programs within a complex, matrixed organization, including translating established strategies into locally relevant execution.
Professional experience working with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or similar distributed networks is strongly preferred.
Experience developing enablement programs, toolkits, training resources, activation frameworks, or other scalable approaches that support adoption across distributed stakeholder groups.
Strong understanding of brand strategy and the ability to translate global marketing initiatives into locally relevant activation while maintaining brand consistency.
Demonstrated ability to build relationships, influence stakeholders, and drive adoption without direct authority in a matrixed environment.
Demonstrated success managing complex projects, budgets, agencies, vendors, and multiple concurrent workstreams.
Knowledge of financial services, professional education, membership organizations, or association environments is preferred.
High proficiency in Microsoft Office and familiarity with project management and collaboration platforms.
Ability to communicate effectively with stakeholders across multiple regions and time zones, adapting communication style and approach to different cultural and business contexts.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $93,000 - $140,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.
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We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits
About CFA Institute
CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.
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Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply.
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