Job Description
Just imagine creating campaigns that bring more families into the world of play and strengthen lasting connections with one of the world's most loved brands. Then make it real.
About the role
As our Brand Manager, UK & Ireland, you'll develop and execute marketing strategies that drive brand equity, consumer engagement, and commercial performance across the UK and Ireland. You'll lead the planning and delivery of marketing initiatives across key LEGO® themes, creating impactful consumer experiences and growing active participation. Working closely with global, commercial, and agency partners, you'll ensure joined-up execution across owned, earned, shared, and paid channels. You'll also gain exposure to major entertainment partnerships while helping shape the future of brand growth for the LEGO Group.
Required Qualifications
Delivered brand management and marketing strategies that drove measurable business outcomes
Led end-to-end marketing campaign planning and execution across multiple channels, from Above the line channels all the way to in store execution.
Managed commercial performance, marketing investment, and budget accountability
Owned significant consumer marketing campaigns with clear results
Directed marketing budget planning, forecasting, and performance tracking
Used consumer and market data to improve brand, engagement, or commercial metrics
Preferred Qualifications
Built shopper or retail marketing programmes that strengthened customer engagement
Delivered marketing initiatives across multiple international markets or regions
What you'll build
Integrated marketing plans that grow brand penetration, engagement, and consumer loyalty
Strong alignment across local, regional, and global stakeholders
Effective partnerships with entertainment, licensing, and agency collaborators
Data-led optimisation that improves campaign performance and consumer outcomes
Strategic recommendations that influence future planning and market performance
If you've worked in a role where you owned major consumer campaigns, managed budgets, and translated insights into action, you'll feel at home here. What matters most is a track record of delivering measurable commercial and brand results through effective collaboration.
Life on the team
You'll work 3-days per week in the Brand Marketing Team in our UK & Ireland Business Unit based in Slough, which is part of the Western Europe Market Group, a group focused on building brand demand, strengthening consumer relationships, and supporting the mission of inspiring and developing the builders of tomorrow. The team works closely across functions and geographies through a collaborative hybrid rhythm built on planning, alignment, and shared goals. Strategic thinking, creative problem solving, innovation, strong stakeholder partnerships, and the ability to guide others all play an important role in how the team succeeds together.
What success looks like
Success means confidently balancing long-term brand building with commercial performance while delivering standout campaigns in a changing consumer landscape. Over the next 12 to 18 months, you'll help drive integrated marketing plans across major themes, reach new audiences, strengthen consumer engagement, and support increasingly data-driven ways of working. You'll work closely with Sales Teams, Regional Marketing Teams, Global Marketing Teams, Media Agencies, PR Agencies, External Licensing/IP Partners, and Internal Creative Agencies to make that happen.
Additional Information
There is no re-location support for this role.
#LI-MH
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group London, England Office
8 New Fetter Lane, London, United Kingdom, EC4A 1
The LEGO Group Slough, England Office
Slough, United Kingdom, 0
The LEGO Group Windsor, England Office
Windsor, United Kingdom
