Company Description
We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.
Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.
Job Description
We are super excited to bring to you the position of Brand Manager Mercure & Handwritten to join our dynamic team at our London Support Office so if you’re looking for your next challenge, this could be the opportunity for you!
This position is responsible for implementing the marketing and multi-channel strategy of its brands portfolio (market, product, positioning, experience, animation) and ensuring the operational monitoring of projects.
Here is a snapshot at some of the responsibilities you will hold:
- Define marketing plans within his/her scope and ensure their perfect execution on all communication and distribution channels – with a view to maximizing brand equity.
- Promote a clear and differentiating image of the brands to reinforce their awareness and their attractiveness.
- Implement a brand-specific customer experience to support its positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
- Define and be the guarantor of the brand's operational standards and their implementation within the hotels.
- Monitor KPIs defined with the brand leader to measure the impact of the actions carried out (customer satisfaction, ROI, notoriety, market share, etc.) and ensure their continuous improvement.
- Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.).
- Responsible for the follow up of the Marketing budget on his / her scope of brands / countries.
Qualifications
- Minimum experience of 3-5 years in Marketing
- Bachelors or Masters Degree in marketing, marketing management, commercial strategies
- Strong interpersonal skills & ability to integrate around brands
- Work as team as part of ENA marketing & guest experience segment organization
- Be innovative, creative to imagine original and attractive promotional materials for customers
- Brand passionate
- Experience on how to develop a marketing action plan
- Excellent verbal and written communication skills
- Additional languages such as French and/or German are also a plus too!
Additional Information
To acknowledge your hard work, loyalty and commitment to us, we offer an extensive benefits package; competitive salary, bonus, season ticket loans, technology save scheme, financial wellbeing scheme, subsidised gym membership, private medical healthcare, pension, complimentary hotel stays, hybrid working and additional remote working for up to 12 days anywhere in Europe for the year!
Your Accor experience begins now, so if you are up for a new challenge, and want to be a part of the best, then we want to hear from you!
Your information will be kept confidential according to EEO guidelines.
What We Do
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
