Job Description
About the Position
We have an excellent opportunity available for a passionate Brand Manager to make a difference at Kraft Heinz.
The Brand Manager - Heinz Meals position lies within the Northern Europe business unit based in the Shard, London and is part of the Meals team. You will be reporting into a senior marketer with strong experience, working in an impactful team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be looking after the largest and most loved UK Heinz brand and you will have the opportunity to be responsible for part of the meals portfolio: Soup, Beans and Pasta. You will be bringing to life the brand strategy, bringing to market key innovations as well as planning and implementing communication plans, including disruptive PR activations.
In brief, you will be responsible for:
- Developing a deep understanding of the consumer and using consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development, Sales, Finance, R&D and Operations teams to drive the business towards its growth targets
- Creating breakthrough communications that will build brand equity and drive long-term growth for the business
- Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
- Leading the media plan execution for your category, in strong collaboration with the rest of the meals team, partnering with our agencies to drive outstanding work.
- Working in partnership with the meals team to ensure strong in market execution and commercial rigour to deliver results
Qualifications
Hard Skills
- Experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to handle creative, PR and media agencies.
- Experience in Innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Good understanding of commercials, P&L and the UK retail landscape
Professional Attributes
- Communication: At Kraft Heinz you'll easily be exposed to senior management, no matter your level. Therefore, it's important you have excellent interpersonal skills and an ability to simplify complex messages and situations.
- Proactive: You're a go getter and self-starter, you're not easily thrown off your game, not even when you get resistance - your resilience means you continue to move onwards and upwards.
- Analytical: We're a very data oriented company and strive to translate complex data into a simple solution with an analytical approach.
- Result driven: We don't only focus on individual results, but always do what's best for the team and company, taking true ownership to go above and beyond to make it happen
- Teamwork: Achieving results is nice, but achieving results with the team is simply the best. As a great teammate, you will sometimes be the leader, sometimes a follower but always working towards the same common goal together with your teammates, with a we not me mindset
- Project Management: You can manage projects well from start to finish. You can spot and solve risks and problems, use resources well, communicate clearly with others, and ensure high standards are met. You can adapt to changes and constantly seek improvement.
What we offer you
- An ambitious employer; we only want to the best for our people!
- Trainings and coaching to help develop your skills and behaviours
- A career track like only few other companies can match
- An excellent bonus scheme
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
- Family-friendly and inclusive work environment
- Competitive benefits package to support mental, physical, financial and social well-being
- A competitive salary and excellent bonus structure (above market)
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
Location(s)
London - The Shard
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
