Brand Manager - Guinness

At Diageo our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.  You will have one foot in today and one foot in tomorrow, as you balance in- year performance delivery (P&L, Market Share, Brand Equity and Consumer Penetration) with the vision, strategy and creativity to ensure the long-term success of our brands. 

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, you’ll be celebrated and supported in our inclusive culture. 

Role Scope and Accountabilities  

Guinness is one of the most iconic brands in the world and is currently enjoying an exceptional period of growth as the No.1 beer in Great Britain. With significant momentum behind us, there remains substantial opportunity ahead as we set out to double the size of the brand. This role will cover the following:  

• Support delivery of high‑impact Guinness marketing programmes contributing to the continued growth of the No.1 beer brand in Great Britain. 

• Win in Sport: Support the planning and execution of campaigns and partnerships that make Guinness the go‑to choice for football and rugby fans, working closely with agencies and cross‑functional teams to bring ideas to life. 

• Win at Home: Help build desire and demand for Guinness at‑home occasions, supporting activity that drives relevance, consideration, and trial across key moments and rituals. 

• Support end‑to‑end delivery of brand campaigns and activations from briefing and development through to execution and evaluation. ensuring plans are delivered at pace and to a high standard. 

• Track performance, capture learnings, and apply insight to improve future activity and marketing effectiveness. 

About You:

• Minimum 5+ years’ experience in brand, consumer, or marketing roles, with a strong track record of delivering brand and commercial results. 

• Experience supporting or leading end‑to‑end marketing campaigns, working with agencies across brand, activation, and media execution. 

• Creative and commercially astute marketer, able to demonstrate sound marketing judgement across brand building, activation, innovation, and channel execution. 

• Strong consumer and cultural curiosity, with a genuine passion for understanding behaviours, trends, and occasions that unlock growth. 

• Comfortable operating in a fast‑paced, matrixed environment, showing resilience, adaptability, and a proactive mindset when faced with ambiguity. 

• Strong interpersonal and influencing skills, able to collaborate effectively with cross‑functional teams and agency partners to drive alignment and results. 

• High personal accountability for delivery and performance, combining openness to feedback with a strong desire to learn, develop, and continuously improve. 

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement-

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.