At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us..
The role
We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).
Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership.
Key responsibilitiesFind, test and approve the crafts. Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.
Own kit quality. Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.
Plan the box calendar. Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.
Learn from subscribers. Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.
Own churn. It's your main KPI. Understand what drives it by box, channel and track, and act on it.
Protect acquisition quality. Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.
Keep the subscription running smoothly. Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.
Stay aligned with Customer Service. Turn recurring ticket themes into fixes, and close the loop with CS when they ship.
Skills & experience
Must have
1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.
Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.
Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.
Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers
Clear written and spoken English.
Nice to have
Experience running a subscription box.
Experience writing craft instructions.
An active presence in craft communities or social media.
Experience with Shopify.
Spreadsheet analysis skills.
THE RECRUITMENT PROCESS
Apply - A simple form that helps us know who’s stepping into our world.
Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
Test Task
Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
FIXED SERVICE FEE
Up to € 2300 euros after taxes, depending on your skills, competencies, and experience.
❕Please note that this role is based on a contract/freelance agreement.
ELIGIBILITY & LOCATION REQUIREMENTS
❕This role is 100% remote.
At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication.
This requirement does not apply to part-time roles.
