Jobs at Foxelli Group

Create original quilting projects and clear, step-by-step patterns for beginner, intermediate, and advanced quilters. Develop materials lists, finished sizes, cutting guides, diagrams, assembly instructions, and helpful tips. Collaborate with the internal team on feedback, testing, and polishing while meeting deadlines and delivering well-formatted work independently.

Supports the Hooks & Needles brand across product development, pattern and content quality review, customer feedback, market research, community monitoring, marketing campaigns, and product storytelling. The role also uses AI tools to improve research and workflows. Candidates should be organized, detail-oriented, independent, adaptable, tech-savvy, and interested in crochet or knitting. The position is fully remote, contract-based, and aligned primarily with Eastern European Time.

Owns a craft subscription brand end to end, selecting and testing craft kits, ensuring quality, planning box calendars, analyzing subscriber feedback and churn, improving acquisition quality, managing cancellation and payment recovery flows, and partnering with marketing, customer service, design, inventory, and operations.

Support the growth of a quilting e-commerce brand through product development, Shopify management, content and pattern review, customer feedback analysis, market research, community monitoring, and marketing campaign execution. The role also involves sourcing creative content, supporting product storytelling, using AI tools to improve workflows, and coordinating brand projects. Quilting, crochet, or knitting knowledge is advantageous.

Own full-stack e-commerce marketing initiatives from strategy through launch and optimization. Responsibilities include customer and market research, funnel and landing-page development, persuasive copywriting, creative management, Facebook ad briefing, CRO, A/B testing, website QA, data analysis, and cross-functional coordination with design and development teams. The role also emphasizes using AI tools and automation to accelerate experimentation and improve sales growth.

Direct AI micro-drama production from script review through final episode approval. Responsibilities include evaluating storylines, emotional impact, hooks, and cliffhangers; directing AI video creators on cinematic execution; reviewing edits; maintaining visual consistency; improving production workflows; and using audience retention data to guide future episodes.

Owner of full‑stack DTC marketing for a 6‑month maternity cover: build and run growth strategies, create copy and creatives, QA and A/B test landing pages, optimize funnels (CRO), run customer research, liaise with design and development, manage projects, and use AI and automation tools to speed execution and testing.

Own conversion rate optimization for one to two e-commerce brands by planning and running split tests, analyzing user behavior and funnel data, improving conversion rate and AOV, and driving profitability. The role includes developing testing hypotheses and roadmaps, collaborating with design and development teams, monitoring experiments, and sharing actionable insights with stakeholders.

Owner of churn analysis and retention for multiple DTC brands: research churn drivers, map customer journeys, run experiments (CRO, lifecycle flows, win-backs), build automations, use AI to surface insights, and track impact to improve onboarding and long-term retention.