Teams at Foxelli Group

Own conversion rate optimization for one to two e-commerce brands by planning and running split tests, analyzing user behavior and funnel data, improving conversion rate and AOV, and driving profitability. The role includes developing testing hypotheses and roadmaps, collaborating with design and development teams, monitoring experiments, and sharing actionable insights with stakeholders.

Owner of churn analysis and retention for multiple DTC brands: research churn drivers, map customer journeys, run experiments (CRO, lifecycle flows, win-backs), build automations, use AI to surface insights, and track impact to improve onboarding and long-term retention.

Owner of full‑stack DTC marketing for a 6‑month maternity cover: build and run growth strategies, create copy and creatives, QA and A/B test landing pages, optimize funnels (CRO), run customer research, liaise with design and development, manage projects, and use AI and automation tools to speed execution and testing.