Brand Executive - Denmark

ComeOn Group in short

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 16 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations. 

The Brand Executive will be working closely with the Country Manager & Brand Manager in order to manage the user experience as well as assisting in setting up, executing and following up campaigns.

You have an eye for detail and seek improvements to increase efficiency for campaign setups and execution within the team. Together with the team you will strive to present the smoothest experience for the end user. Working in a fast-paced environment excites you and you enjoy taking on new challenges!

As a real doer you will ensure the content on the site is always fresh & you love working with a diverse team.

Overview:

This is a key role within the Brand Team where the Brand Executive is responsible for the day to day execution of operational tasks as planned and agreed together with the Brand Manager and according to the brand vision and strategy set together with the Brand (Operations) Manager. You will also be assisting the Brand Operations Manager with creating the monthly CRM campaign plan as well as follow up on campaign results. 

As a real doer, in this role you will be writing copy, request translations (if required) and creatives, ensuring the content on the brand site is always fresh and up-to-date as well as executing and distribution of customer communications through all targeted marketing channels (primarily email, SMS, DMs & mobile push).

To follow the brand values, tone of voice and long-term strategy in all communication is of essence in this role.

Responsibilities:

• Assisting the Brand Operations Manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team
• Coordinating campaign briefs & requests according to agreed timelines
• Using internal and third-party provider platforms to create campaign specific pages & promotions while ensuring correct groups, segments & offers are used and correct sections of the website are updated as per plans
• Updating content (e.g. text & resources) on the site
• Creating and publishing engaging copy according to the brand tone of voice! This will be used for customer communication to encourage new & existing players to engage with the site & take part in promotions
• Managing & executing the brand's communication delivery - accurately & as per given timelines. This will include setting up, testing, sending, tracking & reporting on email, SMS & push campaigns
• Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy
• Create a clear cross vertical focus for each quarter to ensure stakeholders understand strategic and local direction of the brand
• Acquisition channel  ownership 
• Assisting the CM with strategic and brand considerations according to overall vision for the brand
• Creative request coordination between channels
• Site ownership (Mainly SB)
• Strategic and communications assistance according to overall brand strategy.

About you:

For this role, a candidate that can speak Danish is a must. You also love working with others & thrive in a fast paced environment. It will be important for this role that the executive thinks like a customer. For this to happen you as Brand Executive need to be a customer on other sites and have strong experience on how our competitors’ casino and sportsbook works. You will have and give input on things we do, and should strive for us to be at least as good or better in every matter. If you come with previous experience within a similar role within the iGaming industry and have experience using tools like Tableau and marketing platform Emarsys we would consider this a great plus!

• Impeccable writing and editing skills; mastery of grammar, punctuation and style
• Strong organisational skills, excellent time management and experience of balancing multiple projects essential.
• Strong time management skills.
• General IT-knowledge: Slack, MS Office, Jira, etc. 
• Solid command in English (both written and verbal).

Competencies:

• Effective communication skills (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences.
• Ability to prioritize tasks and manage deadlines for large, multi-phase projects
• 2 Years of iGaming industry experience or in a similar role 
• Marketing knowledge and/or experience

So what can you expect from ComeOn as a place of work?

• A competitive remuneration package including a company bonus scheme! 💰
• Fantastic quarterly team events and weekly company events 😎
• A one-time bonus to help you set up a comfortable workstation at home (we’re truly Hybrid!)
• On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere 🌎 
• Wellbeing allowance
• A comprehensive, International Private Health Insurance
• Breakfast at the office on Tuesdays
• Lunch at the office on Mondays and Wednesdays

At ComeOn, we have adopted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for its inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work. 

At ComeOn Group, we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assessing candidates on their merit without discriminating against any applicant 

for whatever reason that is protected by law. We truly value you, as you are. 

Want to know more about us just visit our website or any of our social media channels to take a deep dive into our culture!