Head of Casino Brand

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Head of Casino Brand you’ll be supporting the delivery of effective strategies to meet and exceed the company objectives & targets at market level, covering operational understanding of any, and all regulatory, compliance, and or, licensing information relevant to your market. 

What you’ll be doing

As part of your role, your responsibilities will include:

• Strategy and Performance
  • Development of the Casino strategy, manage and drive goals and KPIs for the market to meet and exceed the company’s business strategy and objectives
  • Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business.
  • Analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region
  • Be the owner and driver of regulatory compliance and AML policy excellence for your region

• Budget Management
  • Working with senior business stakeholders to develop an effective and strategic budget to drive growth in the market leveraging your experience and local market knowledge to make high value recommendations
  • Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity
  • Responsible for the efficiency and performance of marketing budgets for your region
  • Monitor and analyse all KPIs and metrics, react quickly to under performance and optimise activity accordingly

• Reporting
  • Responsible for generating and presenting a monthly performance review of the region senior stakeholders
  • Responsible for ensuring the reporting across the business for your region is accurate and consistent
  • Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders

• Marketing
  • Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
  • Develop, manage and drive the multichannel marketing strategy across digital and offline, working with, and influencing business stakeholders to achieve optimum performance
  • Work with the brand marketing team to develop a relevant strategy for the brand and ensure a consistent brand marketing strategy is delivered at local market level
  • Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market
  • Work with the CRM teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives
  • Optimisation of the various customer journeys that exist across all platforms for your region

• Product, Stakeholder Management and Influencing
  • Develop close working relationships with all relevant stakeholders across the business
  • Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content
  • Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity
  • Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps
  • Work with internal development teams to fix issues and deliver constant improvements in the core product offering
  • Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Proven experience of working in an online and land-based casino environment
• Proven experience of managing specialist Casino teams
• Proven experience working in high pressured environment
• Experience in growing markets with demonstrable examples
• Experience of working with C-level and director level stakeholders
• Experience of working with and managing budgets
• Significant experience of working with product developers, legal and compliance and marketing teams
• Excellent analytical skills
• Ability to conceptualise, discuss and present data, results and proposals internally and externally
• P&L ownership experience
• Understanding the value of different publisher traffic sources
• Strong understanding of major Payment Service Providers relevant to the gaming industry

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.