Brand Designer

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Watch our showcase >

Read up on our $100m Series C

Learn more about our culture >

Primer is payments infrastructure, a category that is technical and very easy to make dull. The brand's job is to make something genuinely complex feel sharp, confident and human, and to do it without slipping into the same generic look every fintech reaches for.

You will own how Primer looks and feels across its brand and marketing surfaces. You will sit in the Design team and work hand in glove with Marketing, turning strategy and launches into work that actually lands. The team is small and deliberately high-calibre, remote-first and globally distributed.

This is a hands-on senior craft role. You will report into our Head of Design and partner closely with the people running campaigns, product marketing and events.

• Own Primer's brand expression across web, campaigns, product marketing, social, events and sales collateral.

• Evolve and extend the visual identity and brand system so it scales as Primer grows without flattening into template work.

• Take creative on the flagship moments, launches, campaigns and events, from concept through to shipped.

• Partner with Marketing to turn strategy into work that moves the people it is meant to reach, not just work that looks good.

• Set the craft bar for brand output and hold it. Originality and taste are the job.

• Work fluidly across layout, typography, motion and illustration. Range matters more than narrow specialism at this size.

• Keep brand and product design coherent where the two meet, so Primer feels like one company across every surface.

Must-haves:

• A portfolio of strong brand and visual design across digital and campaign work, with range and taste clearly evident.

• The ability to own brand work end to end, from concept to shipped, without close direction.

• Real craft depth in typography, layout and visual systems. You set the standard, you do not just work within one.

• Experience building or extending a brand system, not only executing inside someone else's.

• Brand work in a technical or B2B context that proves you can make a complex category feel compelling.

Nice to have:

• Motion, illustration or web design ability.

• Experience with fintech, payments or developer-facing brands.

• The category is technical and unglamorous on the surface. Making payments infrastructure feel exciting is harder than consumer brand work, and that is the actual job.

• High autonomy, low direction. Nobody will hand you a tight brief and art-direct every step. You set the bar and own the output.

• Small team, broad remit. You will move across formats and disciplines rather than going deep in one lane.

• Remote-first and asynchronous. Self-direction is the role, not a benefit.

• An initial intro call with a Talent Partner

• An interview with the Hiring Manager

• Challenge Stage - Contextualised to the role

• A final, values-alignment interview

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and co-working space access worldwide.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.