BDR Manager

We’re the world's first unified payment infrastructure, empowering businesses worldwide to unleash their payment potential. By choosing our platform, merchants can take control over their payment stack, create unique commerce experiences, accelerate their roadmap and increase payment success. We strive to make something complex, incredibly simple and intuitive. The world's top investors, including Accel, Balderton, Iconiq, and Tencent, have invested in Primer's vision to rebuild payments and commerce from the ground up.

Join us in shaping the future of payments and commerce.

• Lead a global team - Manage and develop a fast-growing BDR team across Europe, Asia, and North America, building a connected, high-performing culture across time zones.

• Build the playbook - Design and own ongoing enablement: objection handling guides, training programmes, and the frameworks that set the standard for what great looks like at Primer.

• Coach relentlessly - Review discovery and demo calls regularly, delivering sharp, actionable feedback that actually moves the needle.

• Own the qualification framework - Build and iterate the lead-to-opportunity process so every handoff to a BDM is clean, consistent, and worth their time.

• Run on data - Own BDR metrics across conversion rates, days to convert, win rates, activity benchmarks, and sequence performance. Use it to spot trends, surface coaching opportunities, and make decisions.

• Sharpen the outreach - Review and improve outbound sequences across the team, raising the bar on messaging quality and testing what works.

• Connect the dots cross-functionally - Work closely with Regional Leaders, BDMs, and Marketing to align on ICP, messaging, and pipeline goals. BDR output should always be moving the right deals forward.

• Grow your people - Create clear development paths for BDRs with a genuine line of sight to BDM and future roles around the business.

• Proven experience leading a BDR or SDR team in a fast-paced B2B tech or SaaS environment or a standout senior BDR ready to make the step up

• Someone who leads across time zones without losing the thread on culture or motivation

• A coaching-first mentality - you get your energy from developing people, not just hitting a number

• Strong analytical instincts: you know how to pull insight from CRM and sales engagement data and act on it

• Hands-on experience building sales enablement content and qualification frameworks from scratch

• A direct communicator who gives honest, constructive feedback in a way that lands

• High standards - for pipeline quality, for messaging quality, for the level of craft in every outbound touchpoint

• You enjoy working in an office-setting, we are remote-first and always will be!

• You are not comfortable with shifting context and navigating ambiguity

• Don’t enjoy the hunting side of the role!

• 30 minute call with a Talent Partner

• 45 minute interview with our Hiring Manager

• Challenge Stage - Contextualised to Primer!

• 60 minute values alignment interview

We’ve been recognised as a top global employer, #1 in FinTech for ‘flexibility’!

We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way).

We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide.

Finally, let’s go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone.

🌍 We are fully remote and globally distributed; and have been since day one

💰 Competitive share options

🌴 Uncapped holiday, with 25 days minimum to be taken

🗣️ Co-working space access

📅 Workations & Company Retreat

💻 The best equipment for your role

🏠 £500 towards your home office setup

🔎 Generous learning budget

🏥 Private Medical Insurance

📈 A broad set of additional perks and benefits (depending on location)

At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs.

Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.