About the Role:
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets.
Providing the information required to enable the definition of targetable audience groups from the initial segment definitions.
This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
Key Responsibilities:
- Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools
- Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation
- Audience activation, including testing of audience implementation and troubleshooting across various regions and markets
- Supporting advanced audience curation: performance analysis of data layer engagement and creation of retargeting audience framework
- Working within programmatic media with some broader digital activity
- Ongoing Optimisation, evaluation and reporting of segment performance
- Day-to-day account support including liaising with local markets on upcoming programmatic campaigns, digital implementation, financial tracking and reporting
- Supporting local markets on global campaign launches and ad hoc requests, acting as the bridge between internal specialist teams and local teams
- Manage weekly/monthly calls with regional activation hubs for updates and status of current live activity and upcoming campaign launches
- Proactively knowledge share across internal teams and global hubs
Nice To Haves:
The ideal candidate will:
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
- Industry knowledge in marketing analytics and data (example 1st and 3rd party data solutions, data platforms, aggregated and user level data)
- Strong with numbers and spreadsheets (advanced functions)
- Be able to create insights from various data sources including off and online data sets
- Familiar with audience creation platforms for media targeting
- Familiarity with media, marketing, and/or analytics
- Ability to build relationships with key local & international teams
- Strong written and verbal communication skills
- Confident on Excel, Word and PowerPoint
Personal profile:
- We are looking for an energetic, positive person who is a good communicator and keen to learn about digital media. They should be good at working in close teams, able to multitask, keen to learn and have good eye for detail.
- Excellent time management skills, able to prioritize and work well under pressure
- Excellent attention to detail
- Excellent communication skills
- Have strong organizational skills as applied through an ability to manage multiple projects independently
Flexible Working
We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.
We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.
We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
Omnicom Media Group UK London, England Office
Bankside 2, 90-100 Southwark Street, London, United Kingdom, SE1 0SW
