Associate Product Director | Farm Heroes Saga

Craft:

Job Description:

Farm Heroes Saga is one of King’s beloved casual game titles with millions of daily players, delivering strategic match‑3 puzzles in a heartwarming Farm universe that brings joy to players around the world. As an Associate Product Director, you will lead the Game Systems product domain within Farm Heroes Saga, partnering with the Head of Game Systems to translate strategy into impactful product plans and measurable business results.

Role Overview

Game Systems drives player engagement, retention and monetisation through the experiences beyond Farm's core match-3 gameplay, including features and events, progression, meta systems, economy and monetisation.

You will be responsible for shaping roadmaps, driving product performance, leading a cross-functional team, and ensuring the successful delivery of initiatives that create meaningful impact for both players and the business.

This role requires strong product judgement, commercial awareness, organisational leadership and operational excellence. Success comes from turning strategy into action, aligning teams around clear priorities, identifying opportunities and risks early, and creating an environment where teams can consistently deliver high-impact work.
 

The role is based in London.
 

• Work closely with the Head of Game Systems and fellow Associate Product Directors to shape strategy, share learnings and ensure alignment across Farm.
• Lead Product for the Game Systems area, driving execution across discovery, delivery, testing and continuous optimisation.
• Own performance across key player and business metrics, using data and player insights to identify opportunities, manage risks and guide product decisions.
• Partner with the Creative Lead and Tech Lead to lead the Game Systems organisation, shaping its culture, ways of working and long-term effectiveness.
• Lead and develop Product and Data Science talent, creating an environment where individuals and teams can thrive.
• Build strong partnerships across Product, Art + Design, Engineering and Data to align priorities and deliver high-impact initiatives.
• Champion rapid learning through experimentation, AI-enabled product development and data-informed decision making.
• Drive operational excellence by improving planning, prioritisation, communication and organisational effectiveness.
• Represent the Game Systems area with clarity and credibility, influencing stakeholders and communicating progress, risks and opportunities.

• Significant experience leading product teams within live service games or digital consumer products, delivering measurable business impact.
• Strong systems thinking, with the ability to design and optimise interconnected gameplay, progression, economy and monetisation systems that create long-term player value.
• Proven experience translating strategy into clear priorities, roadmaps and successful product execution.
• Excellent people leadership skills, with experience coaching and developing high-performing teams.
• Exceptional communication, influencing and stakeholder management skills, with the ability to build alignment across complex organisations.
• Strong analytical mindset, using data, experimentation and player insights to drive decisions.
• Leverages AI to accelerate product discovery, experimentation and delivery while maintaining a strong focus on player value and product quality.
• Comfortable navigating ambiguity, making effective trade-offs and leading through change.
• Passion for building outstanding player experiences through iterative development, rapid learning and outcome-driven decision making.
• Continuous improvement mindset, always looking for better ways of working, collaborating and delivering impact.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.