About the business division:
M3 IME B.V. is a global provider of independent medical education (IME) dedicated to improving healthcare outcomes through high-quality, evidence-based learning for healthcare professionals (HCPs).
As part of the M3 Education group, we leverage a network of over 7 million verified HCPs worldwide to deliver tailored education that meets local and global learning needs. Our programs are designed using rigorous instructional design principles, developed in collaboration with leading experts, and measured through robust outcomes frameworks.
The Associate Director, Education Development is a business development role in the IME/CME (Independent Medical Education/Continuing Medical Education) sector, focused on generating new grant opportunities and supporter relationships. This individual reports to the Director, Education Development, M3 IME (Netherlands). This is a firewalled position: the individual sells M3 IME services only, maintaining the business separation required for accredited education in the US and in many other markets globally. The Associate Director, Education Development will work autonomously to identify and cultivate new business relationships, and grow existing ones, within target supporter companies agreed with the Director, Education Development. Ultimately, this role will support M3 IME’s financial goals by building a robust network of decision makers, delivering qualified opportunities, developing presentations and concept proposals, and supporting opportunities through to close for both organic and new business.
Primary duties and responsibilities include but are not limited to:
Opportunity Identification, Business Development and Selling
To deliver outbound business development and selling activities on behalf of M3 IME.
To work with the Director, Education Development and other M3 IME team members to grow business for current and new offerings, by building relationships with prospective supporters and setting up introductory meetings.
- Cultivate a network of key global decision makers and influencers in IME/CME, aligned to the M3 IME strategy
- Generate outbound leads and opportunities, both RFP-based and unsolicited (non-RFP)
- Build knowledge of M3 IME expertise, capabilities and case studies
- Prepare and deliver credentials presentations that clearly communicate the M3 IME value proposition
- Assist with grant proposal development, including writing and uploading to grant portals as required, with support from the scientific team
To maintain awareness of the competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards, including by attending relevant therapeutic or business conferences as needed and approved by the Director, Education Development.
- Use centrally provided tools to carry out environmental scanning and stay abreast of key trends and industry movement
Leadership and Internal Management
To provide consultation and strategic input as required/requested from Senior Leadership and the M3 IME Team.
To motivate colleagues through leading by example, demonstrating teamwork, collaboration, clear and concise communication, and commitment to excellence in all aspects of business development.
New Business Operational Governance
- To execute the new business process and identify opportunities to improve it.
- Coordinate the sales process with the M3 IME team
- Maintain an accurate opportunities pipeline, sales call documentation and key management information
- Provide timely updates on business metrics and performance, and report on progress with target supporters
To track and report quarterly personal KPIs including new business wins (signed contracts/letter of agreement) generated by the Associate Director of Education Development against quarterly targets.
- Validate KPI report with Director, Education Development and Finance Lead to qualify for quarterly commission
- Minimum 5 years’ experience in a healthcare environment, including a similar role in an IME/CME, medical communications or comparable organization
- Previous experience in a sales or business development role, or proven ability in a related role
- Experience building and cultivating a new business prospect database
- An established network within the IME space is preferred; a network built in medical communications or through selling to medical affairs would also be relevant
- Deep understanding of the pharmaceutical industry, particularly the healthcare education landscape
- Diligent approach to customer relationship management
- Strong relationship-building skills
- Excellent written and verbal communication skills
- Able to work independently and as part of the M3 IME team
- Target-driven, tenacious and personable
- Proficient in the Microsoft Office suite
- Comfortable using AI tools to support research, writing and productivity, in line with company policies on confidentiality and data protection
- Experience in independent medical communications and/or accredited education, in the US and/or globally, is desirable
About M3 EU:
M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.
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