Associate Director, Digital

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable, today Vested is the world's fourth-largest financial services agency, with over 100 employees widely recognised for their industry expertise, creativity, and passion for financial services.

Our team is proud to do work that drives our mission forward - from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.

Vested is recognised as one of the industry's Best Places to Work, with our proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

Vested is seeking an Associate Director – Digital to join our growing UK team. This is a senior, hands-on role for a digital practitioner who can lead multi-channel programmes, shape strategy, and build trusted relationships with senior clients across financial services.  You will partner closely with the UK Managing Director for Creative & Digital, helping to grow our integrated digital offering and elevate the quality, performance, and innovation of our work. You’ll lead key accounts, guide teams, and contribute to new business while ensuring our digital programmes deliver measurable impact.

Role Responsibilities Include (but are not limited to)

• Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches
• Ensures profitable delivery with strong scope management, forecasting and resource planning
• Acts as a senior strategic partner, building relationships with senior stakeholders
• Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies
• Provides proactive counsel on digital, social, content, performance and emerging opportunities
• Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels
• Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement)
• Ensures quality, accuracy and regulatory compliance
• Manages and mentors digital specialists; line management as team grows
• Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination
• Builds digital knowledge across the business to identify client opportunities
• Reviews analytics and reporting, applying modern measurement (attribution modelling, segmentation, journey analysis) to inform strategic direction
• Develops dashboards and real-time MI to support client decision-making

Ideal Candidate Requirements

Extensive experience working within a digital, social or integrated agency environment
Strong B2B and B2C background, ideally in financial services, fintech, tech, professional services or regulated industries
Proven track record leading multi-platform digital programmes with measurable impact
Deep expertise across social, paid media, content, SEO/AEO, SEM, email and web; strong understanding of audience journeys, funnel design and performance optimisation
Ability to simplify complexity, influence senior stakeholders and manage budgets, scopes and profitability
Core Tools/Technical Platforms: 
Google Ads, GA4, Looker Studio | LinkedIn Campaign Manager, Meta Ads, TikTok Ads, YouTube Ads | HubSpot, Marketo, Pardot, Salesforce or similar | SEMrush, SE Ranking, Ahrefs or similar | Sprout, Hootsuite | Figma, Canva, Adobe Suite (review-level)
Modern/Emerging: AI tools (ChatGPT, Claude, Jasper) | CRO tools (Hotjar, Optimizely, VWO) | Social listening (Brandwatch)
Channels: LinkedIn, Meta, X, YouTube (deep); TikTok, Reddit, emerging (desirable)