Associate Director - Digital Channels

End Date

Thursday 06 March 2025

Salary Range

£0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

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Job Description

JOB TITLE: Associate Director - Digital Channels

SALARY: £63,000 - £83,000 (dependent on experience & location)

LOCATIONS: Birmingham / Bristol / Edinburgh / Glasgow / Leeds / London / Manchester

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

About This Opportunity

This is an exciting opportunity for a results-oriented and driven candidate to play a leading role in our Digital Origination Team within our Business & Commercial Banking (BCB) division.

You'll join the team as an Associate Director responsible for the distribution of our BCB products through our client facing digital channels. The role will focus on increasing awareness, strengthening engagement and driving conversion through our digital journeys and experiences with overarching responsibility for the delivery of digital trading performance. You'll work closely with Channels, Marketing, Product and Platform teams to deliver great customer experience and journeys.

We can support you with excellent opportunities for personal development within the role, and leadership support for career development.

Could you help us to digitise the business and commercial bank? If a blank canvas excites you and you like the idea of building market leading capability then this could be the role for you!

Key Responsibilities:

• Develop and deliver digital channel plans based on customer and market insights, considering the wider business and regulatory context

• Evaluate digital channel opportunities e.g. demand generation, feature development, journey optimisation to make business recommendations

• Support the development and delivery of search and discovery, demand/lead generation and digital content strategy

• Use data initiatives to provide new and improved sources of opportunities to drive performance

• Produce executive level reporting to understand progress to plans, and insightful information to monitor channel performance

• Collaborate with Product, Platform, Marketing teams and key partners across the division and Group

• Proactively troubleshoot and coordinate challenges and opportunities

• Find opportunities for and lead change to improve customer and commercial outcomes

• Identify, monitor and mitigate business risks

• Proactively build and maintain external and internal network to support business delivery

• Positively influence others by demonstrating core LBG values and behaviours and where appropriate.

Why Lloyds Banking Group

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

What You'll Need

Your application will demonstrate applicable key skills/experience:

• Previous experience of roles including digital strategy, transformation, digital demand generation, leading digital channel performance OR relevant Business & Commercial product management knowledge.

• Knowledge of Commercial Banking is desired with a passion for understanding clients’ needs.

• Provide insightful analysis and recommendations to enhance customer experience and improve overall business performance.

• Accountability by taking ownership of projects or initiatives and ensuring timely delivery of results.

• Strong stakeholder management skills, being able to manage relationships with key partners to ensure alignment and successful outcomes.

• Proactive behaviour by finding opportunities for improvement and taking initiative to address them.

• Other key skills required for this role include communication, problem solving, team work and adaptability, collaboration

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you. 🚀

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.